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Agora Realize

Project Agora brings Realize to North Africa, expands access to AI-driven performance advertising

From left, Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media; Chirag Galundia, Head of Commerce, Publicis Media; Emrah Adsan, Co-Founder and CEO, GoWit; and Tony Wazen, CEO, Publicis Media Middle East.

Publicis Media, GoWit partner to scale retail and commerce media across MENAT

Malak Effat, General Manager - Egypt & North Africa, Strike Ads.

Strike Ads appoints Malak Effat as GM – Egypt & North Africa

Taha Kazmi, CEO of Total Media Ventures (R), paretn company of Smartifai, and Imad Jomaa, Founder and President of JGroup.

JGroup announces strategic partnership with Smartifai

Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign

Fouad Bou Mansour, CEO - MENAT, Burson

Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey

Decrease of pay-TV revenues in the MENA region by $1.6 billion

Reputation House launches headquarters in Dubai

Orange highlights the Middle eastern and African culture in video games

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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