Create. secures multi-year contract with DCT Abu Dhabi

Create. has been selected by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to lead digital strategy, experience design, & development across its destination and corporate brands.

The multi-brand partnership includes digital platform management for Experience Abu Dhabi, Visit Al Ain, Abu Dhabi Calendar, Abu Dhabi Convention and Exhibition Bureau, and DCT’s corporate brand.

Through its Abu Dhabi office, Create. will lead strategy, UX, UI, development, and analytics for each of the brand’s digital platforms. The agency will support DCT Abu Dhabi in achieving its vision through insight-backed experience design and innovation to deliver a seamless experience for visitors to Abu Dhabi.

Matthew Richardson, Partner & Chief Commercial Officer at Create. said, “This collaboration underscores our long-term commitment to supporting the tourism sector and aligns with our mission to contribute positively to the communities we serve.

“We’re looking forward to supporting the team over at DCT and contributing towards the continued success of their ambitious plans.”