The Advertising Business Group (ABG) has partnered with the Institute of Practitioners in Advertising (IPA) in the United Kingdom to bring their global training offering to practitioners in MENA.
Incorporated by Royal Charter, the IPA’s role is to advance the value, theory and practice of advertising, media and marketing communications in the UK. Their highly acclaimed professional development programme has seen 30,870 delegates in 87 countries expand their understanding and skills in all areas and levels of the agency business.
ABG members will be able to have discounted access to a range of IPA qualifications ranging from the IPA Foundation Certificate, a comprehensive overview of th
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