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E-commerce at the tap of your finger, by Horizon FCB’s Reham Mufleh

Horizon FCB’s Reham Mufleh explains how her agency and DHL Express put the digits into digital commerce to showcase the transportation service’s e-commerce platform.

According to McKinsey, 10 years of e-commerce adoption was compressed into three months during the pandemic, and the options were infinite.
How about creating, designing and launching your own e-commerce platform?
DHL Express Sub-Saharan Africa had launched its DHL Africa e-shop in 2019 to promote online shopping and provide shipping solutions to African countries where some websites might not have been delivering. The e-commerce service-connected online shoppers from 34 African countries with more than 200 UK and US shopping sites by integrating the existing online retail and brokerage platforms developed by ‘MallForAfrica’ and DHL Express’s global logistics network. It shipped dire


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