As UAE intents towards building an affluent e-commerce industry, especially with the deployment of the region’s first 5G and high-speed network facility in 2019; the country has created a new avenue of e-commerce growth especially during the pandemic era. Hence real-time conversations and instantaneous purchase decisions have become so ubiquitous that they’re no longer a fad but very much a necessity.
Influence from celebrities to industry professionals take questions from consumers in real-time, while videos, livestreams and social media posts complement the whole process of buying decision.
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