Dhiraj Gupta, CTO and co-founder, mFilterIt
E-commerce is booming in the GCC, and the Covid-19 lockdown only boosted this machine. As brands look to increase their share of a more-than $20bn opportunity in 2020 (Bain & Company estimates), e-commerce is also inviting the prying eyes of the fraudsters. To stay safe, advertisers have been gambling with cost-per-download, cost-per-install and cost-per-action in the past, and now they are making it look difficult for fraudsters with cost-per-sale (CPS) as the KPI.
But, just like changing passwords, changing the performance campaign model does not guarantee freedom from f
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