By Tamara Habib, business director, Netizency
With increased connectivity, the proliferation of smartphones and the rise of social media comes a plethora of woes for brands and their social media agencies. From dissatisfied customers to logistics issues, or even rogue employees, just about anything can set off a social media debacle. And that’s why now, more than ever, brands don’t have a choice but to be equipped with the right strategy to respond to their customer base at all times.
Social media has given consumers unprecedented access to brands, allowing them to hold those brands accountable in real time. Consumers who are frustrated with unresponsiveness on regular communication chann
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