The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients
Dani Richa wants to produce great work.
“It is very important for us to do great work that is famous, that works, that builds our clients’ brands, and if it wins awards that’s fantastic,” says the chairman and CEO of Impact BBDO Middle East, Africa and Pakistan.
BBDO Worldwide has an oft-quoted mantra that its success is down to “the work, the work, the work”, and Richa points to Clemenger BBDO Melbourne’s 2017 multiple-award-winning “Meet Graham” campaign for road safe
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