From left: Evelyne Marie Moussallem, Head of Social, Katch International; Zeinoun Aridi, Associate Account Director, Katch International. Katch International has appointed two senior hires alongside the introduction of enhanced service capabilities.
Evelyne Marie Moussallem joins as Head of Social alongside Zeinoun Aridi, who has taken up the role of Associate Account Director within the agency’s PR team.
The appointments aim to support the integrated PR, social, branding and experiential communications agency’s efforts to strengthen its internal structure, refine its offering, and invest in senior talent and creative capability
“At Katch, we are always seeking to innovate, and these appointments are a clear investment in the future direction that communications is taking across the region. We are building a leadership team that understands where the industry is today and where it is heading,” said Dhara Bhatia, Group PR Director at Katch International.
Aridi brings more than 12 years of experience across the GCC, with extensive expertise in media relations, strategic communications, and high-profile campaign delivery across hospitality, lifestyle, entertainment, and destination development. He has worked with leading global and regional brands, including British Airways, BMW, Rolls-Royce, NBA, The Ritz-Carlton, Marriott International, Disney, Dubai Opera, and Red Sea Global Hospitality. At Katch, he will support the continued growth of the PR division, strengthening senior counsel and driving strategic communications across key client accounts.
Furthermore, Moussallem brings more than 10 years of experience in the UAE market to the role. She will lead social and paid media strategy across the agency, working closely with clients and internal teams to develop culturally relevant, performance-driven campaigns. Her portfolio to date includes work with Costa Coffee, MMI Dubai, Cove Beach, El Chiringuito Dubai, Intersec, and Hilton, among others, with a focus on creating content that resonates in real time and delivers measurable impact.
“Zeinoun and Eve each have a depth of experience and a different perspective that will strengthen how we deliver integrated, insight-led work for our clients. This is about elevating what we already do well, while continuing to push the boundaries of what modern PR and social storytelling can achieve,” said Bhatia.
Katch has also expanded its creative infrastructure with the launch of a fully in-house content creation team. The division now offers videography, photography, editing, and short-form social production under one integrated function, enabling the agency to deliver faster, more cohesive and more culturally responsive content for clients across all platforms.
“Content today sits at the centre of how brands are experienced. By bringing these services in-house, it allows us to move with more agility, more creative freedom, and a stronger sense of narrative consistency across every channel. Now that production and storytelling are closer together, we can create work that feels immediate, relevant, and rooted in culture, while still maintaining a clear strategic purpose,” said Fadi Tayyem, Partner and Creative Director at Katch International.
As the agency enters its next chapter, Katch International’s aims to firmly build integrated, culturally fluent communications that connect brands with audiences in more meaningful and impactful ways.
