RAIYN, a new trust-led communications network bringing together four of the region’s specialist communications firms under a single structure, has launched in Dubai.
Unveiled at the Museum of the Future by CARMA founder and CEO Mazen Nahawi, the network combines Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ in what it describes as an integrated model designed to help organisations strengthen reputation, improve decision-making and deliver measurable business outcomes.
In an era where reputation and business performance are more connected than ever and yet brands still operate in silos, RAIYN was built to solve the problem of fragmented advices and disconnected specialists services by integrating the services under one umbrella.
The network brings together strategic advisory, creative, digital and intelligence capabilities under one structure. The network model offers clients a team of owner-operators who integrated platform of insights, strategy, and creativity, specialisation that brings in-depth sector expertise, and measurement that proves value.
“The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth,” said Nahawi.
“We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does.”
Nahawi is joined by four principals representing the founding agencies: Ahmad Itani, founder and chief advisor at Cicero & Bernay; Louise Jacobson, managing partner at Brazen MENA; Sean Trainor, chief executive at Salient Communication Group; and Tarek Esper, managing director at SOCIALEYEZ.
Each firm contributes a distinct strength to the network:
- Brazen MENA is an insights-led communications agency that shapes reputations and building influence for global and regional brands across lifestyle, luxury and corporate communications.
- Cicero & Bernay specialises in strategic communication across the MENA region, bringing analytical rigour, creative discipline and a culture of measurable outcomes.
- Salient Communication Group is a Riyadh-based strategic communication consultancy helping leaders close the gap between what their organisations do and what stakeholders believe they do.
- SOCIALEYEZ houses a team of creative strategists, bringing together strategy and execution under one roof and ensures ideas land creatively and deliver commercially.
Collectively, the network brings together more than 700 professionals across strategic communications, creative, digital and intelligence disciplines. It operates within News Group International (NGI), which also owns media intelligence company CARMA. Through CARMA’s intelligence capabilities, RAIYN says it will embed real-time analysis and foresight into communications strategy and measurement, helping organisations navigate complexity and identify opportunities as they emerge.
The network’s name draws on concepts including light (Ray), growth (RAIN), humanity (AI), intelligence and balance (Y/N), reflecting its ambition to combine technology and human relationships, as well as intelligence and creativity, in building trust-led communications.
