Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind hub designed to help brands better understand and engage with Gen Z and Gen Alpha (Gen ZAlpha) across the GCC.
Developed in partnership with Snapchat, the exclusive strategic partner to the Youth Studio, the platform helps marketers move beyond stereotypes and uncover the real drivers shaping youth identity, creativity, and influence – backed by data, insights and real voices.
With more than 65 per cent of Saudi Arabia’s population under 35 and nearly half of the UAE’s under 30, young audiences are not a niche; they are driving the region’s culture and economy.
Yet only 15 per cent of youth say they feel re
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
