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Melis Ertem, CEO of MMA MEA on influencers and trust

Influencers in 2025: Building trust in a digital world

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

skills

Skills and strategies that marketers need to thrive in 2025

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

V. Murali, Founder and Managing Partner of Jockamo Barnes

Creative agency Jockamo Barnes launches in the UAE with ‘cultural instigation’

creativity box

Why think ‘out of the box’ when we can ‘imagine possibilities without a box’?

Balancing global trends and local values in Saudi Arabia

Lina Ibrahim, creative strategist, IMPACT BBDO.

The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim

Volkswagen launches Brand Attributes Campaign

THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

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