Chanel, Louis Vuitton, Nespresso – to name a few.
As the sun shines brighter and vacation vibes set in, luxury brands are capitalising on the season’s spirit to launch eye-catching pop-up shops in iconic locations.
Here are a few example:
Louis Vuitton at Cheval Blanc Saint-Tropez. As an invitation to indulge in the season’s spirit, vibrant outdoor pieces and accessories capture the calming chromatic signatures of the sea.
Chanel reopened its ephemeral Hamptons home on the iconic Newton Lane. Celebrating the spirit of Chanel à la plage and bringing the quintessential Parisian summer vibes to the heart of Manhattan’s favourite summer holiday destination, the Chanel boutique
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