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Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

Mel Edwards to lead Wunderman EMEA

Mel Edwards to lead Wunderman EMEA

Reporting to global CEO Mark Read, she will manage 3,000 people in 78 offices across the region. Wunderman has promoted Mel Edwards, the chief executive of Wunderman UK, to chief executive EMEA, replacing Stephane Faggianelli. She will report to Mark Read, the WPP agency’s global chief executive, and manage 3,000 people in 78 offices across the […]

Wadih Massaad returns to DDB Group as GM of TracyLocke

Wadih Massaad returns to DDB Group as GM of TracyLocke

He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm. DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015. The position was previously held by Andrea McKenzie, who has since returned to Australia. Massaad’s role will involve consolidating and growing the operation in co-ordination […]

Mark Read to succeed Daniel Morel as Wunderman's global CEO

Mark Read to succeed Daniel Morel as Wunderman’s global CEO

Morel leaves the agency after 14 years; WPP Digital CEO Read was named chairman last year.

Wunderman restructures and weighs up acquisitions

Wunderman restructures and weighs up acquisitions

Wunderman is eyeing up a number of acquisitions across the Middle East and North Africa as it seeks to drive its regional operations forward. The agency, which is part of Menacom in the region and has traditionally specialised in direct marketing, is also restructuring, with a number of key appointments being made. Amongst them is […]

Platts named chair for Caples Awards

Platts named chair for Caples Awards

Kerry Platts, the executive creative director of Wunderman, has been named an international chair for this year’s Caples Awards in New York. Her primary goal will be to drive regional awareness of the awards, which honour the best in direct and interactive marketing globally and will take place in December. This year is Platts’ second […]

Wunderman set to expand on back of digital growth

Wunderman set to expand on back of digital growth

Wunderman is set to expand its workforce across the Middle East and North Africa by 12 per cent. The expansion comes on the back of a number of significant account wins and continued organic growth, with the increase in staff equating to more than 20 new employees spread across the network. The recent account wins […]