Wadih Massaad returns to DDB Group as GM of TracyLocke

Wadih TrackyLocke

He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm.

DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015.

The position was previously held by Andrea McKenzie, who has since returned to Australia.

Massaad’s role will involve consolidating and growing the operation in co-ordination with other business units DDB (advertising) and Tribal (digital), informed an agency statement.

He was most recently with Wunderman in Dubai and Qatar. In an earlier assignment, he was general manager at Brandcom Middle East, a DDB agency.

Hubert Boulos, CEO, DDB Middle East, said, “From the day I was appointed, I wanted to get Wadih back on board. His track record was excellent and I had a great work relationship with him in the past. The moment we had an opportunity at the helm of TracyLocke, Wadih was the first and only person I called. Luckily he said, ‘Yes’!”

“I am very excited about the challenge thrown at me by the management and I will not spare any effort to live up to expectations,” said Massaad.

TracyLocke Dubai’s clients include PepsiCo and Unilever’s Lipton and Knorr.