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Industry Snapshot: Wunderman’s Nassib Boueri

Quick Q&As with Nassib Boueri, CEO MENA, Wunderman

HOW DO YOU SEE THE MARKET CHANGING IN 2020?
Not much change will happen. We will continue at the same pace we have seen for the last three years.

WHAT WILL MOST DISRUPT THE INDUSTRY IN THE COMING YEAR?
It has been already said many times before, but AI continues to lead the way in disrupting old engagement models and creating new ones.

WHAT WORK FROM LAST YEAR ARE YOU MOST PROUD OF?
We are proud of every single piece of work that goes out of our agency to our clients, and we always strive to produce better work.

WHAT ONE DIGITAL HABIT SHOULD WE ALL ADOPT?
Not mentioning the word digital anymore. Everything is digital.

HOW DO YOU SEE ONLINE AND OFFLINE INTERACTING IN THE MEDIA SPHERE?
The only way they can: in harmony and not in isolation.

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