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Partner Content: How the UK is leading in advertising technologies of the future

Partner Content: How the UK is leading in advertising technologies of the future

BY DAVID MOODY, ADVERTISING AND CREATIVE INDUSTRIES SPECIALIST, UK DEPARTMENT FOR INTERNATIONAL TRADE British creatives are re-engaging audiences through technology innovation in advertising ‘Probably the best lager in the world’. ‘The world’s local bank’. ‘No FT, No Comment’. ‘I think, therefore IBM’. ‘Beanz Meanz Heinz’. For decades, the UK’s advertising industry has been helping to […]

Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

BBDO unveils crowdsourcing platform for video content

BBDO unveils crowdsourcing platform for video content

BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Flare Studio is an extension of BBDO’s content division Flare. The platform will offer marketers three levels of increasingly sophisticated service: Open Studio, Studio Plus and Studio Pro. The Mofilm-style offering launches in […]