Katch allies with Blurred for sustainable comms

(L-R) Fadi Tayyem – Partner and Creative Director, Petra B Spanko – Regional Director and Georgina Woollams – Founder and Managing Director of Katch International

Katch International has announced the launch of its new department focused on sustainability and responsible operations.

The new department comes to life with Katch’s new partnership with UK-based firm Blurred that focuses on sustainability, management and communications consultancy.

They will  come together to help clients take action on climate and biodiversity risk and communicate their positive impact to the world.

Through the Katch and Blurred partnership, Katch will offer clients a range of services designed to address critical environmental issues.

It will help clients evaluate their strategies, policies, and actions to create greater impact.

The agency also aims to help reshape the client narrative, and communicate company stories to customers, employees, and other stakeholders.

Georgie Woollams, Founder and CEO of Katch International, commented on the partnership, “We are seeing more and more that the UAE and wider GCC region is at the forefront of sustainability efforts.

“When we met Blurred, we were very encouraged by their ethos and their reputation, along with the award-winning communication strategies that they have achieved.

“With Katch’s Middle East expertise and past work in sustainability, alongside Blurred’s new approach and vision, we are very excited about this strategic partnership and the sustainability journey we have embarked on.”

Nik Govier, CEO + Founder at Blurred commented on the partnership, “The Middle East region is acutely exposed to the risks associated with climate change (such as extreme heat and increasing water stress) and a wide range of biodiversity issues.

“We’re delighted to be partnering with Katch to work collectively to support businesses in the region in terms of dealing with these increased threats, but also the opportunity for betterment.

“Katch has unrivalled local market expertise and a proven track record in creative and communications that delivers real impact. We can’t wait to see what we can achieve together.”

Katch also aims to support their sustainability operations through initiatives, workshops, programmes, and strategic partnerships.