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Which ad-tech company will take its place beside Google and Facebook?

Which ad-tech company will take its place beside Google and Facebook?

By Imad Sarrouf, commercial and technology director at DMS “Ad technology” and “marketing technology” are two hot topics doing the rounds in business circles these days. They are also hot enough to make the entire bubble burst. With the proliferation of more and more brands, agencies and publishers are adopting new technologies to keep up […]

The future of programmatic

The future of programmatic

The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]

Google names new MD for the Middle East

Google names new MD for the Middle East

Google has announced that Lino Cattaruzzi has been appointed as managing director for the Middle East and North Africa. He has more than 20 years of experience in the technology industry, including eight at Google. He joins from Mexico, where he was country director.  He led the global strategy team for online media solutions at […]

"Google All-Stars Academy" marks start of search engine's partnership with J Walter Thompson

“Google All-Stars Academy” marks start of search engine’s partnership with J Walter Thompson

J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J […]

Shortening the distance between brands people

Shortening the distance between brands people

Google’s first ever regional head of creative agencies, Alex Brunori, talks integration and content

Google and MediaMonks launch Jumeirah Inside

Google and MediaMonks launch Jumeirah Inside

Dubai-based hotel group Jumeirah has teamed up with Google to launch Jumeirah Inside.

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Young woman’s make up tutorial vlog on ‘How to cover facial bruises’ impresses jury.

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.

Cannes Lions 2015: Tencent’s SY Lau named Media Person of the Year

Cannes Lions 2015: Tencent’s SY Lau named Media Person of the Year

First Chinese to be honoured with title joins past awardees Richard Plepler, Salar Kamangar, Jack Dorsey, Eric Schmidt and Mark Zuckerberg.

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

The cut-off for submitting entries is noon (UAE) on 21 January.