UM MENAT strengthens global expansion with Google’s growth programme

UM MENAT has joined Google’s International Growth Agency Programme.

The invitation-only partnership programme is extended to Google’s top-tier agencies worldwide. 

This partnership reinforces UM’s commitment to scaling the region’s position on the global stage.

IGAP by Google will equip UM with exclusive tools, resources, and valuable data, helping the agency to facilitate growth and support clients at various stages of global expansion.

This includes assistance in identifying international growth prospects, developing effective go-to-market strategies, and providing consultation on localisation, payments, customer experience, and logistics.

It will also help implement international best practices to ensure performance parity with domestic markets through Google and its partner network. 

Walid Stephan, Head of Agency Partners at Google MENA, said: “We are very excited to have UM MENA completing the Google IGAP program. This equips them with key tools and insights that allow them to elevate the export strategy and new market expansion of their clients to a new level, opening up global opportunities.”

James Dutton, Regional Director – Digital & Head of Product at UM MENAT, said, “We are experiencing an extraordinary moment in history. In a world marred by uncertainty, economic challenges, and increasing polarization, the Middle East stands out as a beacon of growth, development, and prosperity.

“Empowering our clients to expand into global markets is the next phase where we will change the game. Building on the significant success of our pilot global expansion clients, we look forward to extending our global expansion client portfolio alongside Google.”