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The Year Ahead 2017: Advertising Agencies

The Year Ahead 2017: Advertising Agencies

This will be the year when reality bites. A drive for cheapness will leave bodies on the field, says Hubert Boulos Recovery in the region is definitely not around the corner in 2017, and 2018 will not be any better. We’re now clearly in for a ‘trench war’. Indeed 2017 will confirm that we are […]

DDB lands TV commercial brief for Qatari department store

DDB lands TV commercial brief for Qatari department store

DDB Dubai has won the brief to create a new brand TV commercial for Qatari department store Fifty One East. The project will focus on showcasing the Darwish Holding-owned retail company as one of the world’s most coveted and elegant global and regional brands. To bring this to life, the TVC campaign shows a series of precious moments lived and […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

Dubai Parks and Resorts starts opening countdown with DDB Dubai

Dubai Parks and Resorts starts opening countdown with DDB Dubai

DDB Dubai has rolled out an integrated countdown campaign for Dubai Parks & Resorts ahead of its eagerly anticipated opening on October 31.  DDB kicked off the campaign, entitled ‘Where Amazing Meets Amazing’, with a larger-than-life commercial that sees some of the park’s most famous figures, including Shrek, the Smurfs and Kung-Fu Panda, descending upon […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

UAE agencies land 15 D&AD pencils

UAE agencies land 15 D&AD pencils

The UAE has won 15 pencils at this year’s D&AD Awards in London. Amongst the winners are Leo Burnett Dubai, Impact BBDO, DDB, Saatchi & Saatchi and Y&R Dubai, although they will have to wait until the awards ceremony on 21 May to find out what type of pencil they have won. It is the […]

Huawei appoints DDB Dubai for consumer business

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Dubai Lynx 2015: MENA’s annual celebration of creativity arrives

Dubai Lynx 2015: MENA’s annual celebration of creativity arrives

The regional festival brings with it different expectations from stakeholders, and has a whole lot in store besides the jewel in the crown – its awards show.

Wadih Massaad returns to DDB Group as GM of TracyLocke

Wadih Massaad returns to DDB Group as GM of TracyLocke

He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm. DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015. The position was previously held by Andrea McKenzie, who has since returned to Australia. Massaad’s role will involve consolidating and growing the operation in co-ordination […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]