Dubai-based streaming platform, Starzplay, has picked Adam & Eve/DDB and DDB Latina to work on a project to help it increase its presence in the streaming market.
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DDB Mexico, DDB Brazil and Alma DDB, which form part of DDB Latina, will work on the project alongside Adam & Eve/DDB. The work will be rolled out across Europe and Latin America.
Starzplay is headquartered in Dubai and its shows include Gaslit, a political thriller starring Julia Roberts and Sean Penn, period drama Outlander and royal satire The Great with Elle Fanning and Nicholas Hoult.
The streaming landscape continues to be highly competitive with Netflix and Disney+ dominating the market.
Tammy Einav, chief executive of Adam & Eve/DDB, said: “Starzplay is a brilliant entertainment brand that is ready to claim a bigger presence in the on-demand streaming landscape. We are looking forward to inspiring UK and Latin American audiences with a renewed passion for the brand.”
A version of this article first appeared on Campaign UK