Saudi Arabia at the heart of global events
Saudi Arabia is poised to host a succession of major global events in the coming years, including Expo 2030, the Winter Games, the AFC Asian Cup 2027, and the FIFA World Cup 2034.
These events are more than just economic or sporting opportunities; they serve as platforms to project Saudi Arabia’s rich cultural narrative and enhance its stature as a leading destination for international events.
This shift underscores the need for effective collaboration, both locally and internationally, to cultivate a universally appealing image.
Mega projects reshaping Saudi Arabia
The Kingdom is actively investing in transformative projects such as NEOM, the Red Sea Project, Qiddiya, and Diriyah, which are set to revolutionise its infrastructure and economic landscape.
These projects are designed to attract investment and tourism while fostering a sustainable environment for future generations.
There is a significant demand for local agencies capable of communicating these advancements globally, presenting content that authentically reflects Saudi Arabia’s cultural and social values in a modern and innovative manner.
Embracing innovation in marketing
As it navigates through these substantial transformations, Saudi Arabia is embracing the latest in advertising technology and marketing trends.
The integration of AI-driven data analytics, programmatic advertising, and immersive technologies like AR and VR is enhancing the efficacy of marketing campaigns.
These tools are crucial for precise audience targeting, delivering personalised content, and crafting engaging customer experiences, ensuring messages resonate well with both local and international audiences.
Bassmat: Bridging local and global marketing
Bassmat Agency has a proven track record of projects that showcase Saudi cultural identity on a global stage.
Notable achievements include the acclaimed Saudi Pavilion at Expo Dubai, the ‘Giddam’ campaign for the World Cup in Qatar, and the Road of Arabia Exhibition in Athens.
With a robust network of international partners, Bassmat is well-equipped to support Saudi Vision 2030’s goals by delivering innovative and comprehensive marketing solutions that span local insights and global reach.
By Abdulrahman Saud, CEO, Bassmat
