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JWT Beirut to help launch Gibran's The Prophet

JWT Beirut to help launch Gibran’s The Prophet

JWT Beirut has partnered with Fathallah Films in Lebanon for the red carpet premiere and the MENA launch of Kahlil Gibran’s The Prophet. Produced by Salma Hayek-Pinault and directed by Roger Allers, the film’s world premiere in Beirut will be launched through a multi-channel integrated campaign centralised around the main theme of Gibran’s book – […]

Ghossoub resigns as Menacom chairman and CEO

Ghossoub resigns as Menacom chairman and CEO

Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]

Etihad calls global media review

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Huawei appoints DDB Dubai for consumer business

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.  Etihad, which is little more than a […]

Ravi Rao to join Mindshare MENA as chief client officer

Ravi Rao to join Mindshare MENA as chief client officer

Prior to this he was CEO of Mindshare South Asia. Mindshare has announced that Ravi Rao, former CEO, Mindshare South Asia, will be taking over as chief client officer, Mindshare MENA. Rao’s new role will be effective 1 May 2015 and he will be based in Dubai. Rao joined Mindshare South Asia in 2008 and took […]

Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot

Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot

Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.

Dubai Lynx 2015: ‘If everybody loves your work, you’re playing it way too safe’ – David Carson

Dubai Lynx 2015: ‘If everybody loves your work, you’re playing it way too safe’ – David Carson

Draw from your own experience to better the work, said the graphic design legend.

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]

Dubai Lynx 2015: “'Creativity for everyone' could be a wonderful world" – Ije Nwokorie, Wolff Olins

Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins

Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president.