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OMD walks off with Walt Disney’s social account

OMD walks off with Walt Disney’s social account

The Walt Disney Company has handed OMD its social media brief in the Middle East. The move follows a competitive pitch and the company’s appointment of OMG as lead agency at an EMEA level. Didier Vanneste, country head, The Walt Disney Company MENA, said: “We saw in OMD’s approach a potent blend of science and […]

PHD wins Unilever’s digital media brief

PHD wins Unilever’s digital media brief

Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch. The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012. Unilever, […]

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year. A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’. Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration […]

Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Wunderman restructures and weighs up acquisitions

Wunderman restructures and weighs up acquisitions

Wunderman is eyeing up a number of acquisitions across the Middle East and North Africa as it seeks to drive its regional operations forward. The agency, which is part of Menacom in the region and has traditionally specialised in direct marketing, is also restructuring, with a number of key appointments being made. Amongst them is […]

TBWA\Raad appoints Young as new Dubai ECD

TBWA\Raad appoints Young as new Dubai ECD

Rohan Young has taken over as executive creative director of TBWA\Raad Dubai. He fills the position originally destined for Marc Lineveldt, who was to return to the region from the US after almost three years at Fitzgerald & Co in Atlanta. However, Lineveldt never completed the move due to what are believed to be personal […]

Doha-based Frame lands Katara account

Doha-based Frame lands Katara account

Independent agency Frame has won the full-service marketing account for Qatar’s Katara project. The regional brief includes sponsorship, advertising, PR, digital, promotions and media planning, with Frame beating 12 other agencies to the business. Katara is a landmark project in Doha covering arts, culture, entertainment and leisure. Rami Shana’ah, managing director at the Doha-based Frame, […]

Dentsu Aegis Network eyes regional growth

Dentsu Aegis Network eyes regional growth

The Dentsu Aegis Network is seeking to drive expansion of the group in North Africa and the Levant. As part of its bid to strengthen its presence in both regions, the network has appointed a new chief operating officer, who has been charged with expanding the geographical reach of the network by consolidating existing partnerships, […]

Karaky and Saad to depart SMG next month

Karaky and Saad to depart SMG next month

Two senior members of staff at Starcom MediaVest Group are to leave the agency. Both Rayan Karaky and Rami Saad are to step down from their positions as chief digital officer and digital managing director of SMG MENA respectively. Karaky is to join Google MENA in a senior leadership capacity, while Saad is heading to […]

Hamilton takes on Facebook comms role

Hamilton takes on Facebook comms role

Mark Hamilton, Starcom MediaVest Group MENA’s client managing director, has joined Facebook. He takes on the role of head of marketing communications for the Central Eastern Europe Middle East Africa (CEEMEA) region and will be responsible for leading Facebook’s B2B marketing efforts by strategising the market position for business brands on Facebook. He will also […]