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Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]

Dubai Lynx 2015: “'Creativity for everyone' could be a wonderful world" – Ije Nwokorie, Wolff Olins

Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins

Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president.

Dubai Lynx 2015: “An acquisition could be a disaster" – Yannick Bollore, Havas

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Among media agencies, Starcom MediaVest Group Dubai has five shortlists.

Dubai Lynx 2015: Interactive has 28 shortlists, Leo Burnett Beirut has seven

Dubai Lynx 2015: Interactive has 28 shortlists, Leo Burnett Beirut has seven

Memac Ogilvy Dubai (4), Republique Beirut (3), Publicis ME (3), Impact BBDO Beirut (3) in the race.

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement

Dubai Lynx 2015: A wake up call to join the ‘maker’ movement

Mirium’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.

Dubai Lynx 2015: “Your audience now has an audience”

Dubai Lynx 2015: “Your audience now has an audience”

AOL’s David Shing had this to say on the future of video: “The future is video.”

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Q&A with the group CEO of TECOM Investments, who will be honoured at the Dubai Lynx International Festival of Creativity 2015 as the Advertising Person of the Year.