All Entries in the "2.News" Category
Touch hands creative brief to JWT Beirut
JWT Beirut has won the creative advertising account for Lebanese mobile phone operator Touch. Formerly known as mtc touch, JWT takes over the account from M&C Saatchi, which also holds the account for Zain, Touch’s parent company. Nadim Khater, chief commercial officer at Touch, said: “We have made tremendous progress in building the mtc touch [...]
The Agency wins creative brief for Vodafone Qatar
Independent advertising outfit The Agency has won Vodafone Qatar’s advertising account following a competitive pitch. The new agency, which was launched in June last year, takes over the business from FP7 and will provide brand management and communication services, advertising and creative development to support Vodafone’s marketing activities in Qatar. John Saad, chief marketing officer [...]
Leo Burnett makes cuts as accounts lost
Leo Burnett has had to make a number of redundancies in the Middle East and North Africa following the loss of the Chevrolet and Aldar accounts. Although the total number of redundancies is not known, Raja Trad, CEO for Leo Burnett Group MENA, said the total would equate to “barely one per cent” of the [...]
Fred born as Rufus Leonard quits region
Two former employees of Rufus Leonard have launched their own design and communications company following the closure of Rufus Leonard’s Middle East operation. The London-headquartered brand and digital agency has moved its Middle East business back to the UK, having been in the region since 2008. The agency would not go into details regarding the [...]
JWT lands brief for launch of new Tunisian airline
JWT Tunis has won the communications brief for Tunisia’s new airline, Syphax. The airline, which will be officially launched on 14 April, will run scheduled flights to European destinations in France, Italy, Morocco and Turkey with two Airbus A319s. Additional destinations in the Middle East and North America will be added as the Tunisian economy [...]
Sky News Arabia to launch in May
Arabic language 24-hour news channel Sky News Arabia is to launch on 6 May. The channel, which was first announced in November 2010, is the result of a joint venture between Abu Dhabi Media Investment Corp (ADMIC), a private investment company owned by HH Sheikh Mansour bin Zayed Al Nahyan, and British Sky Broadcasting (BSkyB). [...]
theAdkitchen lands Aldar’s creative brief
Abu Dhabi property giant Aldar has handed its advertising account to theAdkitchen following the company’s second ad review in 18 months. The Dubai-based boutique agency won the integrated account following a two-and-a-half month review process that saw eight agencies invited to pitch for the business. Three agencies were then shortlisted by a six-member Aldar pitch [...]
Global branding agency Siegel+Gale shuts Dubai office
Branding agency Siegel+Gale has closed its office in Dubai. The agency’s Loft Offices in Media City have been shut, although the company says it is to maintain a presence through Omnicom Group premises in both Dubai and Riyadh. The Dubai office had been the strategic branding agency’s only regional office. Emmaclare Huntriss, marketing director at [...]
Emirates launches new global brand platform
Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline [...]
Doha Film Institute calls creative ad review
Doha Film Institute has called a pitch for its creative advertising business. The brief is believed to cover branding and above-the-line work, although DFI does maintain an in-house creative team for certain projects. The institute has called the pitch in order to find a partner with a regional presence and to give its international brand [...]
