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Linet appoints Blue Apple for PR and social

Linet appoints Blue Apple for PR and social

Linet, a European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities recently appointed Blue Apple as its PR and Social Media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, managing director of Linet Middle East and Africa, said: “We are very excited to partner […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Hug wins Dubai Commercial Bank brief

Hug wins Dubai Commercial Bank brief

UAE agency Hug Digital has won the brief to launch the Commercial Bank of Dubai’s new digital-only banking brand CBD Now. Aimed at millennials and smartphone users, the new banking service is built on a backbone of smart notifications, mobile tools and  rewards and offers around gaming, tech, food, music & sport. “Winning this challenging digital-centric business represents the […]

Harrods Magazine Arabia launches

Harrods Magazine Arabia launches

Harrods Magazine Arabia has launched in response to customers’ requests for news from Harrods throughout the year, says The Mediavantage, which handles the store’s media sales in the region. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters […]

Ink to publish Qatar Airways' Oryx

Ink to publish Qatar Airways’ Oryx

London-based travel media company Ink is to take over production of Qatar Airways’ in-flight magazine Oryx, with its first issue appearing on January 1. In an interview with Arab News, Ink’s joint CEO Michael Keating said: “What we’re doing is massively upgrading the magazine; it’s going to be much more premium in feel.” Regionally, Ink has […]

Komal Bedi Sohal returns to replace Copping at Saatchi & Saatchi

Komal Bedi Sohal returns to replace Copping at Saatchi & Saatchi

Komal Bedi Sohal, Y&R Singapore’s chief creative officer, is to return to the UAE to replace Richard Copping as CCO of Saatchi & Saatchi Dubai. Bedi Sohal has been at Y&R Singapore since June 2015, having moved there from India where she spent two years with Rediffusion Y&R. She previously spent 10 years in Dubai: eight […]

Dentsu Aegis' iProspect launches in Saudi Arabia

Dentsu Aegis’ iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub. IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social. Saudi operations will be headed by […]

HelloArabia and HelloIndo Arabia axed by APP

HelloArabia and HelloIndo Arabia axed by APP

Dubai-based Arab Publishing Partners has ended the runs of the quarterly titles Hello! Arabia and Hello! Indo Arabia. The ITP Publishing Group subsidiary obtained the magazine licenses in February 2015, with initial plans to bring the titles out monthly, but were instead released quarterly. Their closures come just as ITP closes the homegrown women’s monthly, Viva after more than 11 years in publication. […]

Hug's Dajani honoured at World Marketing Congress

Hug’s Dajani honoured at World Marketing Congress

Hussein M Dajani, chief operating officer of Dubai-based hug digital, has been listed among the 50 Most Influential Digital Marketing Leaders at the World Marketing Congress, held in Mumbai. Dajani has more than 15 years of experience, building integrated marketing practices within multinational agencies and on the client side across the Middle East and Africa region. […]

Kuwait's Americana calls media pitch

Kuwait’s Americana calls media pitch

The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account. The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years. However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition […]