All Entries in the "2.News" Category
Y&R Dubai ranked world’s third most creative agency
Y&R Dubai was the world’s third most creative agency in 2011, according to the annual Big Won Report. The ranking represents the highest ever position for a Middle East agency. Y&R’s chief creative officer, Shahir Zag, is also ranked number one art director and copywriter by the independent report – the highest position ever for [...]
TBWA\Raad and Madison win Masafi ad accounts
TBWA\Raad and Madison Advertising have won the creative ad accounts for Masafi following competitive pitches called in the summer. The Masafi water portfolio (bottled water, flavored water, four gallon) will now be handled by TBWA\Raad, while the brief for Masafi’s other brands (tissues, juices, rice and gourmet chips) will fall under the remit of Dubai-based [...]
Qtel rolls out major Arab Games campaign
Qtel has launched the most far-reaching sponsorship campaign ever produced for a major sporting event in Qatar. The campaign, which is a celebration of athletic performance and Arab pride, is being rolled out as part of Qtel’s diamond sponsorship of the 12th Arab Games, which kick off in Doha on 9 December. Created by Leo [...]
Sarkis quits role at Abu Dhabi Media
Karim Sarkis, the head of Abu Dhabi Media’s broadcast division, has resigned after almost four years in the role. While the reasons behind his decision to leave are unknown, Sarkis’ exit is the latest in a spate of high-level departures at the media company. Since Ed Borgerding unexpectedly departed as CEO in February, both Ricky [...]
McGovern wins Creatives Behind the Lens competition
Fifth Ring’s Gary McGovern has won the inaugural ‘Creatives Behind the Lens’ photography competition. Organised by Corbis and arabianEye and open to all non-professional photographers working in creative industries across the Middle East, the competition, which originates in France, made its regional debut last month. In second place was Samer Lahoud of Leo Burnett Dubai, [...]
OMD biggest winner at this year’s Gemas Effies
OMD walked away the biggest winner at this year’s Gemas Effies, bagging more than a third of the 30 category awards handed out on the night. The media agency’s haul included two golds, five silvers and five bronzes, with its work for Henkel and PepsiCo the most awarded. However, the grand prix went to Interesting [...]
CNN launches pan-EMEA advertising campaign
CNN has launched a pan-EMEA advertising campaign designed to underline its credentials as the world’s leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel’s core audience. The creative uses hyper-real portrait photography of CNN International’s key presenters, including Richard [...]
MBC promotes Barnett to position of group CEO
Pan-Arab broadcaster MBC has named Sam Barnett as its new CEO. Barnett takes on a role previously held by the group’s chairman, Sheikh Waleed Al Ibrahim, and his promotion from chief operating officer is recognition of “nine years of remarkable work and sustained contributions to the group’s growth and leadership”. He will continue to work [...]
Emirates NBD calls media review
Emirates NBD, the UAE’s biggest lender, has called a review of its media buying and planning account. The review is in the very early stages and is understood to involve most of the major media agency networks, including incumbent MEC. The pitch follows last year’s creative review, which was eventually won by FP7. The agency [...]
Damas turns to social media for relaunch
Jewellery company Damas has launched its biggest ever social media campaign as part of the relaunch of its Farfasha brand. The UAE-based company, which is also rolling out a TV and cinema commercial featuring re-signed brand ambassador Nancy Ajram, has allocated 10 per cent of its total marketing budget to social media and other digital [...]
