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Cannes Lions slashes jury numbers by a quarter

Cannes Lions slashes jury numbers by a quarter

Cannes Lions is to reduce the size of its jury panels for the International Festival of Creativity next year by 92 members across the board. The 24% reduction has been made to ensure “the highest standard of meaningful debate can take place”, the festival’s organisers said. Last year there were 387 members on juries from 40 […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

Airbnb prepares to go full-service with Trips launch

Airbnb prepares to go full-service with Trips launch

Online accommodation portal has unveiled its new approach to experiential marketing as it expands beyond accommodation provision into services and experiences. The San Francisco-based company revealed its new offering Trips, a user-powered travel experience platform that allows locals to showcase immersive activities in their communities. Experiences cited by Airbnb include Samurai sword lessons in Tokyo and […]

DDB lands TV commercial brief for Qatari department store

DDB lands TV commercial brief for Qatari department store

DDB Dubai has won the brief to create a new brand TV commercial for Qatari department store Fifty One East. The project will focus on showcasing the Darwish Holding-owned retail company as one of the world’s most coveted and elegant global and regional brands. To bring this to life, the TVC campaign shows a series of precious moments lived and […]

JWT, Starcom and FP7 win big at Effie awards

JWT, Starcom and FP7 win big at Effie awards

The Good Note, a campaign by J. Walter Thompson Beirut for Bou Khalil Supermarket, has taken the Grand Prix at the MENA  Effie Awards. The campaign involved selling ‘Good Notes’ to members of the public, which could then be given to children begging on the streets of Beirut. Each note costs 1,000 Lebanese pounds ($0.66) […]

Grey wins Subway for Saudi Arabia

Grey wins Subway for Saudi Arabia

Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia. The agency scooped the fast food franchise following a six-way pitch held over four months. Grey’s Riyadh office will handle all of Subway’s advertising and communication for all of the brand’s branches across the kingdom. Marc Bouharb, MD at […]

MENA Cristals Festival to move to Egypt from 2017

MENA Cristals Festival to move to Egypt from 2017

The MENA Cristal Festival is to move to Egypt from next year. Vice-president of Cristal Events and global head of agencies business Julien Morales confirmed that a decision has been made to move the event from Dubai. However, more details are still to be finalised and a formal announcement will be made in mid-November. The […]

Netizency wins Uber digital content brief

Netizency wins Uber digital content brief

Independent social and digital agency Netizency has won the  brief to develop online content for taxi-service giant Uber across the GCC and the Levant. The agency was appointed by the in-app taxi service to the newly created account following a pitch. Following the win, Uber released the first campaign developed by Netizency on Facebook to […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]