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Saatchi & Saatchi bags RTA account

Saatchi & Saatchi bags RTA account

Saatchi & Saatchi has won the Roads & Transport Authority’s creative brief following a competitive pitch. The win covers all strategic communication activities for the Roads & Transport Authority’s (RTA) brands, including the launch brief for Dubai Tram. Saatchi & Saatchi, which has been a strategic partner of the RTA since the launch of the […]

Boot Polissh Films expands into the Middle East

Boot Polissh Films expands into the Middle East

Boutique production agency Boot Polissh Films has expanded into the Middle East with an office in Dubai. The new operation is to be run by Tej Desai, who was previously interactive and engagement director at Lowe MENA, with the agency to  work on films, documentaries, commercials and video content for digital. Established in Mumbai in […]

WPP launches Geometry in the Middle East

WPP launches Geometry in the Middle East

WPP has launched activation agency Geometry Global in the Middle East. Born out of the merger between WPP agencies OgilvyAction, G2 and JWT Action in June last year, Geometry Global replaces what was OgilvyAction, with the Dubai office acting as a hub for the rest of the region. The other two agencies involved in the […]

OMD walks off with Walt Disney’s social account

OMD walks off with Walt Disney’s social account

The Walt Disney Company has handed OMD its social media brief in the Middle East. The move follows a competitive pitch and the company’s appointment of OMG as lead agency at an EMEA level. Didier Vanneste, country head, The Walt Disney Company MENA, said: “We saw in OMD’s approach a potent blend of science and […]

PHD wins Unilever’s digital media brief

PHD wins Unilever’s digital media brief

Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch. The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012. Unilever, […]

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year. A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’. Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration […]

Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Wunderman restructures and weighs up acquisitions

Wunderman restructures and weighs up acquisitions

Wunderman is eyeing up a number of acquisitions across the Middle East and North Africa as it seeks to drive its regional operations forward. The agency, which is part of Menacom in the region and has traditionally specialised in direct marketing, is also restructuring, with a number of key appointments being made. Amongst them is […]

TBWA\Raad appoints Young as new Dubai ECD

TBWA\Raad appoints Young as new Dubai ECD

Rohan Young has taken over as executive creative director of TBWA\Raad Dubai. He fills the position originally destined for Marc Lineveldt, who was to return to the region from the US after almost three years at Fitzgerald & Co in Atlanta. However, Lineveldt never completed the move due to what are believed to be personal […]

Doha-based Frame lands Katara account

Doha-based Frame lands Katara account

Independent agency Frame has won the full-service marketing account for Qatar’s Katara project. The regional brief includes sponsorship, advertising, PR, digital, promotions and media planning, with Frame beating 12 other agencies to the business. Katara is a landmark project in Doha covering arts, culture, entertainment and leisure. Rami Shana’ah, managing director at the Doha-based Frame, […]