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OMD managing director Nadim Samara promoted to UAE CEO

OMD managing director Nadim Samara promoted to UAE CEO

The managing director of OMD UAE and Lower Gulf Nadim Samara has been promoted to the newly created role of CEO of OMD UAE as part of a raft of changes at senior level. Samara has been with OMD for more than 15 years, he has risen from media planning executive in Saudi Arabia, taking positions […]

Connecting digitally with youth in the Maghreb

Connecting digitally with youth in the Maghreb

The identity of the Maghreb region is one often called into question. Viewed as neither truly ‘African’ nor ‘Arab’, the former French colonies of Morocco, Tunisia and Algeria may exist geographically in the ‘North Africa’ of MENA, but are still regarded as somewhat ‘other’ – both linguistically and culturally – by the Middle East, despite […]

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

Coca-Cola Middle East has reappointed UM MENA as its media agency of record after holding a competitive pitch in spring this year. The global beverage giant handed the multimillion-dollar,  full-service media and digital account to the Dubai-headquartered incumbent agency after considering pitches from Starcom and MediaCom, Campaign has learnt. MCN-owned UM MENA has held the […]

Grey wins Poppins creative account

Grey wins Poppins creative account

Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand. Grey Group MENA’s Beirut office will run Difco’s brand management and its creative, digital and social campaigns in Lebanon and across the wider Middle East. Difco produces and markets products including Poppins breakfast cereals. The brand is […]

"Google All-Stars Academy" marks start of search engine's partnership with J Walter Thompson

“Google All-Stars Academy” marks start of search engine’s partnership with J Walter Thompson

J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J […]

Hill+Knowlton appoints new MENA CEO

Hill+Knowlton appoints new MENA CEO

Hill+Knowlton Strategies has named Bashar AlKadhi as the new chief executive officer MENA, overseeing the business across the Middle East, North Africa and Turkey. He will assume the position in September.  AlKadhi joins from the role of COO at H+K’s fellow WPP company ASDA’A Burson-Masteller, a position he has filled since 2010. Prior to that he […]

Dubai agency IHC appoints Alexandra Williams as Associate Director

Dubai agency IHC appoints Alexandra Williams as Associate Director

Dubai-based independent agency IHC has appointed Alexandra Williams as associate director to its multinational team. Williams joins the agency from F&B hospitality firm Icon Arabia where she served as marketing manager. Prior to that she worked as managing director for Dubai-based digital marketing agency Eminence. She moved to Dubai from London in 2013 with eight […]

Publicis Media CEO Steve Parker: ‘When you bring things together everything  gets better’

Publicis Media CEO Steve Parker: ‘When you bring things together everything gets better’

“We’ve got ambition and capability growth and an aggressive new business pipeline,” says Steve Parker from a desk on which a picture of two young children takes pride of place. Surprisingly strong words for a man whose primary concern when considering global relocation was whether his mother could fly over five times a year. Yet […]

Leo Burnett MEA names new GCC strategy director

Leo Burnett MEA names new GCC strategy director

Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of regional strategy director for the GCC. Zannad previously served as head of strategic planning at Leo Burnett KSA until he was promoted to general manager of Leo Burnett Riyadh a year before taking on his current position, in Dubai. Before joining Leo Burnett, […]

Hug Digital announces Spartan Race win among new accounts

Hug Digital announces Spartan Race win among new accounts

Dubai-based digital marketing agency hug digital has announced four account wins: HGTV, Spartan Race Arabia, Stokke and DPI. Home & Garden network (GHTV) is due to launch in the MENA region this year, and the channel has appointed hug to run its website and social media presence. The American cable television channel is owned by Scripps […]