All Entries in the "2.News" Category
Impact BBDO wins Axiom ad account
Impact BBDO has won the integrated marketing communications brief for UAE-based Axiom Telecom. The appointment coincides with Axiom’s renewed drive to expand its customer base and retail outlets and is the end result of a phased pitch between four agencies. Faisal Abdulaziz Al Bannai, Axiom Telecom’s CEO, said: “We need to guarantee that the brand [...]
APCO wins Etisalat’s public relations brief
Etisalat has named APCO Worldwide as its public relations agency of record following a competitive pitch. The appointment brings the UAE telco’s review of all its agency partners to a conclusion, with Initiative retaining Etisalat’s media account earlier this month. In January the telco consolidated its creative advertising account into Impact BBDO following a protracted [...]
Y&R Dubai shines at inaugural Campaign Creative Night event
Campaign Middle East has held its first event in the Campaign Creative Nights series. The event, which took place at The Dek on 8 at the Media One Hotel, was attended by creatives from across the industry, with eight agencies participating in an informal and lighthearted competition. JWT, Leo Burnett, Lowe MENA, Impact BBDO, Saatchi [...]
Emirates calls review of global media account
Emirates has called a review of its global media and planning account for the first time since 2008. An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is worth an [...]
Zenith lands media brief for Abu Dhabi Commercial Bank
Abu Dhabi Commercial Bank has awarded its media buying and planning brief to Zenith. The win follows a competitive pitch against a number of other agencies, with Zenith to handle the bank’s media needs for the UAE market. The incumbent was Magna. Abu Dhabi Commercial Bank (ADCB) confirmed the appointment, but declined to comment. Zenith, [...]
Adams to quit as head of OgilvyAction MENA
Claus Adams, the head of OgilvyAction in the Middle East and North Africa, is to leave the agency. The German national is to depart the agency within the coming week, with possible replacements currently being interviewed by parent company Memac Ogilvy. It is understood that Adams is moving to Austria to take up a new [...]
LightBlue lands Société Perrier brief
Société Perrier has handed its experiential, events and online brief to independent agency LightBlue. The account covers the guide’s Dubai-based division, with Société Perrier seeking to expand its brand presence in the emirate. The online source is owned by Perrier/Nestlé Waters and is a “guide to fashion, music, art, travel, nightlife, cocktail culture, and global [...]
Leo Burnett retains DIFF ad account
Leo Burnett has retained the creative advertising account for the Dubai International Film Festival (DIFF) following a competitive pitch. The win means the agency has held the account since 2010 when it took over from Impact Plus, which had handled the business for the previous four years. “Leo Burnett has been instrumental in the positioning [...]
Y&R Dubai crowned agency of the year for third year in a row
Y&R Dubai has won the Dubai Lynx agency of the year title for the third year in a row. The agency is now the most awarded in Dubai Lynx history in terms of major awards, with last night’s awards show seeing it win the design grand prix for Land Rover’s ‘Personal Extinction Prevention Book’ and [...]
Only seven campaigns make Dubai Lynx integrated shortlist
The final two shortlists have been released by the Dubai Lynx, with only seven entries making the cut in the integrated category. Impact BBDO’s Beirut and Dubai offices have three nominations between them, while Leo Burnett Dubai has two and Interesting Times and DDB Dubai have one apiece for Lebanese Brew and Al Manzil School [...]
