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Hug rolls out new research unit

Hug rolls out new research unit

Dubai-based hug digital has launched a new research unit in order to meet the increasing research needs of its clients. The new department will complement the agency’s existing creative, client servicing, media, social and content departments. The addition aims to meet the immediate research needs of clients such as Emaar Misr and Americana Group. “Data […]

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell’s successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today. In its 2015 Annual Report, the company’s chairman, Roberto Quarta, sought to assure shareholders that the company is preparing for life after Sorrell, who has led the company since founding it in […]

Etihad releases trailer for VR film with Nicole Kidman

Etihad releases trailer for VR film with Nicole Kidman

Etihad Airways has released a snippet of its 360-degree film starring Hollywood actress Nicole Kidman. The Abu Dhabi-based airline released the 60-second ‘Reimagine’ trailer featuring the Oscar-winning actress reciting a monologue aboard an Airbus A380. She says: “Once in Edinburgh I will connect with the Falcon in the lobby of the Opera House. The soprano […]

Serviceplan acquires Dubai independent Espresso

Serviceplan acquires Dubai independent Espresso

Serviceplan Middle East has acquired independent Dubai agency Espresso and launched a new media agency. The agency’s media arm Mediaplus has now re-launched itself as Mediaplus Espresso, which will be overseen by Espresso’s founder and managing director Azhar Siddiqui. As well as traditional media planning and buying, the new agency will offer expertise is platform […]

The MediaVantage signs Africa deal

The MediaVantage signs Africa deal

UAE-based media sales representative The MediaVantage has won the exclusive contract to represent all media owned by IC Publications. A leading publisher of pan-African magazines, IC Publications produces titles such as African Business, African Banker, New African, and New African Woman. The MediaVantage will be responsible for selling advertising and commercial opportunities from the Middle […]

Arabianeye signs deal with Press Association images

Arabianeye signs deal with Press Association images

Dubai-based arabianEye has signed an exclusive partnership with PA Images to represent its image library in the Middle East and North Africa. The new deal gives arabianEye’s clients access to over 11 million images online, supported by an archive that dates back to the 1860s. “As the leading image and footage library in the Middle […]

Virgin reviews creative account held by Memac Ogilvy

Virgin reviews creative account held by Memac Ogilvy

Virgin Mobile Middle East & Africa (VMMEA) has put its Saudi Arabian creative account out to pitch.  The account is currently held by Memac Ogilvy Riyadh.  Part of British entrepreneur Richard Branson’s Virgin Group, the network has been based in the Saudi capital since 2014.  A Virgin spokesman said: “We do from time to time review […]

Dubai adland stars launch Science & Sunshine

Dubai adland stars launch Science & Sunshine

A collective of homegrown talent has launched a new agency in Dubai called Science & Sunshine. Based in the Loft Offices in Dubai Media City, the agency will aim to push the envelope in ‘design, content and everything else in between’ and has been founded by four individuals who grew up in the city. The […]

Five UAE jurors set to judge at Cannes Lions

Five UAE jurors set to judge at Cannes Lions

A record number of creatives from the United Arab Emirates are to judge at this year’s Cannes Lions International Festival of Creativity in June. Five judges will participate in this year’s festival, three more than last year and a significant improvement on the single juror allocated to the UAE during previous years. It was originally […]

Publicis Media Middle East appoints new CEO and Alex Saber as chairman

Publicis Media Middle East appoints new CEO and Alex Saber as chairman

Publicis Groupe has appointed a new chief executive for its media division in the Middle East and North Africa following its major global restructure. Steve Parker, formerly CEO of lead agency Starcom Mediavest Group (SMG) London, is to relocate to Dubai to oversee the newly-consolidated Publicis Media. He will report to Alex Saber, the new […]