Y&R Doha has named Flavio Zanni as its new creative director. With 14 years of experience and three continents under his belt, the former art director from Brazil will lead the Qatar office’s creative team in overseeing accounts for McDonald’s, Alfardan Group, Rayyan Mineral Water and Woqood. Zanni has previously worked as a creative director […]
Branding and digital communications agency Omnia has expanded with the launch of a public relations division. Headed up by Hollie Thomson – previously lifestyle PR director of Seven Media’s hotel, F&B and retail division – the new agency sub-division will focus on creating ‘commercially creative campaigns, bridging strategy, creativity and technology’. “Omnia is now a […]
The number of jurors representing the United Arab Emirates at Cannes next year is set to double. The move marks a significant milestone in the development of the country’s creative advertising industry and follows recent successes at the Cannes Lions International Festival of Creativity. There will now be four UAE judges at the festival – […]
Nick Barron, the chief executive officer of MediaCom MENA, has parted company with the agency. The exact details of his departure are not yet known, but he has left with immediate effect and is currently on gardening leave. “I’m very proud of what we built at MediaCom over the last few years,” he said. “It […]
The impact of Artificial Intelligence on marketing was explored PHD’s annual BrainScape conference on October 12. Nearly 250 marketers attended the Omnicom Media-owned group’s conference at the Armani Hotel, Dubai, to hear talks on algorithms, virtual personal assistants and voice recognition. This year’s line-up included talks by Kevin Slavin, founder of Playful Systems Group and […]
Dubai airline Emirates has released its first advertisement featuring Hollywood actress Jennifer Aniston after signing a deal reportedly worth $5m with her earlier this year. As part of the deal, the Friends star will serve as the face of the carrier – specifically for television adverts. The advertisements will form part of a larger $20m […]
The reGulf Businessgion’s oldest and most established business magazine is now available with a new look and a fresh approach to content.
JWT has created an online video campaign for the education charity Dubai Cares, encouraging people to make donations in exchange for YouTube video tutorials made by children.
A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.
Leo Burnett Beirut has launched a video campaign for the anti-corruption nongovernment organisation Sakker el Dekkene featuring Lebanese independent music star Tania Saleh. The two-and-a-half minute clip, which has been viewed more than 170,000 times on Facebook, features Saleh singing her self-penned number, also called ‘Sakker el Dekkene’. It is interspersed with footage of recent antigovernment protests. Formed last year, the NGO collects data on corruption across Lebanon’s public administration. Saleh’s lyrics call […]