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SocialEyez wins Dubai Parks and Resorts brief

SocialEyez wins Dubai Parks and Resorts brief

Digital engagement agency SocialEyez has won the social media brief for Dubai Parks and Resorts. Situated opposite the Palm Jebel Ali, the region’s largest integrated theme park destination is scheduled to open in October this year. The Dubai-based agency will manage all social media activities, monitoring and content creation for the overall destination as well […]

New agency Y&D Cicero & Bernay forms in Jeddah following merger

New agency Y&D Cicero & Bernay forms in Jeddah following merger

Dubai agency Cicero & Bernay Public Relations (C&B) has merged with Jeddah-based agency Y&D Communications (Y&D) as part its expansion into Saudi Arabia. Under the new partnership, the Saudi social media and PR agency will be re0named Y&D Cicero & Bernay, though the Dubai office’s name will remain unchanged. Ahmad Itani, chief operating officer of Cicero & Bernay, said: […]

Samsung and Leo Burnett collaborate on 'Safety Screen'

Samsung and Leo Burnett collaborate on ‘Safety Screen’

Samsung and Leo Burnett have teamed up to help combat the rising problem of myopia. Half of the world’s population is expected to be short-sighted within the next 10 years, largely due to children holding screens too close to their eyes. In the spirit of Ramadan, Samsung – in collaboration with Leo Burnett – has […]

TV.ae MD: ‘iPhone films are perfect for us’

TV.ae MD: ‘iPhone films are perfect for us’

Marwan Saab, chief creative officer of the newly launched platform TV.ae, is hoping to bring to bring a new generation of Arabic talent to the regional and international stage. Eleanor Dickinson caught up with him   “I am shocked by the amount of talent in this region,” says Marwan Saab, chief creative officer of TV.ae. […]

Dubai Lynx appoints new Festival Director

Dubai Lynx appoints new Festival Director

Dubai Lynx’s role of festival director is to change hands as Emma Farmer leaves the role after five years. She is to be replaced by Thea Skelton, special events manager of Dubai-based company dmg events, following a hand-over period.  After taking a short sabbatical, Farmer will return to Dubai to serve as events consultant where […]

Impact BBDO named agency of the year at NYF

Impact BBDO named agency of the year at NYF

Impact BBDO has been named Middle East agency of the Year at the New York Festivals. The recognition comes on the back of the region’s first ever grand award for Mercedes-Benz’s ‘The Tribal Rapport Field Guide’. The agency also won a handful of other prizes, including two for UN Women’s ‘Give mom back her name’. […]

One third of WPP shareholders vote against Martin Sorrell's £70m pay

One third of WPP shareholders vote against Martin Sorrell’s £70m pay

One third of WPP shareholders voted against chief executive Sir Martin Sorrell’s £70m pay at the annual general meeting on Wednesday. Over 33% opposed the remuneration report and just under 67% were in favour. There were some abstentions as shareholders showed disapproval by withholding their votes. Taking those abstentions into account, more than 34% failed to […]

Face to Face lands RSA Insurance brief

Face to Face lands RSA Insurance brief

Face to Face has won the creative advertising brief for RSA Insurance following a competitive pitch. The account, which is focussed on the United Arab Emirates, covers above and below-the-line advertising, digital and activation for the London-headquartered multinational insurance company. The Dubai-based agency’s initial remit is for RSA’s motor insurance product, with an inaugural campaign […]

Dentsu Aegis buys Digital Republic

Dentsu Aegis buys Digital Republic

Dentsu Aegis Network has acquired Egypt’s biggest and most-awarded independent agency in a bid to bolster its creative output. The global network is to merge its digital agency Isobar with the Cairo-based Digital Republic as it expands its reach across the Middle East and North Africa. Digital Republic, which also has a hub in Dubai, […]

UM walks off with Saadeddin account

UM walks off with Saadeddin account

UM MENA has won the media planning and buying business for Riyadh-based pastry company Saadeddin. The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television for both the Saudi Arabian market and the Gulf Co-operation Council countries where Saadeddin has stores. The business will be led and managed […]