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Lowe Open wins Etihad Airways' newly-created direct marketing brief

Lowe Open wins Etihad Airways’ newly-created direct marketing brief

United Arab Emirates national airline Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a competitive pitch.  The London-headquartered creative agency has been tasked with enhancing direct marketing activities for the Abu Dhabi-based airline, including Etihad Guest, the carrier’s frequent flyer programme.  Lowe Open will be placed on a three-year […]

arabianEye signs content deal with 500px

arabianEye signs content deal with 500px

Dubai-based arabianEye has signed a partnership deal with photo community 500px to represent its Marketplace content in the region. Under the agreement arabianEye will be the exclusive distribution partner of 500px Marketplace content in the Middle East and North Africa. Picture credit: Joel Jacla/500px “arabianEye has a track record in providing authentic content and partnering with […]

EXCLUSIVE: Mindshare MENA CEO Samir Ayoub quits after 17 years

EXCLUSIVE: Mindshare MENA CEO Samir Ayoub quits after 17 years

The chief executive of Mindshare MENA Samir Ayoub has resigned from his position after nearly 17 years, it was announced today. Chief client officer and United Arab Emirates team lead Ravi Rao will replace him from February 1. Ayoub has been appointed Delegate of the Board at Mindshare MENA and will continue to act as a consultant to […]

Al Jazeera America to shut down by April

Al Jazeera America to shut down by April

Al Jazeera America, the satellite television news outlet owned by Qatar-based Al Jazeera Media Network, is shutting down less than three years after its high-profile launch, the network has confimed.  The American TV channel will cease operations by April 30, the network said, citing economic challenges in the American media market. In a memo to staff, the channel’s […]

Abu Dhabi agency Momentum drives off with Ferrari World brief

Abu Dhabi agency Momentum drives off with Ferrari World brief

The Abu Dhabi office of Momentum MENA has won the advertising and communication remit for Ferrari World Abu Dhabi. The agency has been tasked with developing an integrated communication plan and suite of communication tools that will support all marketing activities for the amusement park during the coming year. The account had previously been held by […]

OMD wins Jumeirah Group’s SEM brief

OMD wins Jumeirah Group’s SEM brief

OMD has won the search engine marketing (SEM) brief for the Jumeirah Group. The win means the Omnicom Media Group network adds the international SEM assignment to its media planning and buying contract. “We value our partnership with OMD and were impressed by their digital capabilities in the previous above-the-line pitch,” said Ross McAuley, vice-president […]

FP7/DXB wins brief for Saudi digital start-up

FP7/DXB wins brief for Saudi digital start-up

FP7/DXB has won the launch brief for an as-yet- undisclosed new digital business in Saudi Arabia. The agency won the brief following a multi-agency pitch in Dubai earlier in 2015 with the new digital start-up’s communications business integrated across FP7/DXB and its other network and sister agencies. These include FP7/KSA, media agency UM and public […]

Impact BBDO lands JA Resorts & Hotels brief

Impact BBDO lands JA Resorts & Hotels brief

The Impact BBDO Group is to spearhead the marketing of JA Resorts & Hotels’ new brand and international hospitality portfolio follow- ing the winning of the account. The business will be run by a multidisciplinary team led by Impact Proximity, with advertising, public relations and digital media included within the group’s remit. Dubai-based JA Resorts […]

Beirut-based agency Interesting Times expands into Kuwait after Ooredoo win

Beirut-based agency Interesting Times expands into Kuwait after Ooredoo win

Interesting Times has won the creative advertising account for Ooredoo Kuwait following a competitive pitch at the tail end of last year. The independent Beirut- based agency is expanding its operations into the coun- try as a result of the win with a new Kuwait office to be fully operational by the beginning of February. […]

Leo Burnett Dubai wins FGB account

Leo Burnett Dubai wins FGB account

United Arab Emirates financial lender FGB has appointed Leo Burnett Dubai as its full- service advertising agency following a competitive pitch. The Publicis Groupe-owned agency will run integrated, cross-channel campaigns aimed at increasing brand rec- ognition and business growth for the Abu Dhabi-headquar- tered international bank. The account will also cover multi-touchpoint content creation and […]