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Horizon FCB win Oasis Mall's creative duties

Horizon FCB win Oasis Mall’s creative duties

Will work on rebranding and consumer engagement initiatives.   Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, following a  multi-agency pitch. The agency will work on rebranding and consumer engagement initiatives. Mazen Jawad, group managing director, Horizon FCB, said, “I’ve always believed that a brief can either inspire or kill your creativity, and […]

BPG | bates appointed by Al Etihad Credit Bureau

BPG | bates appointed by Al Etihad Credit Bureau

Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus. BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process. The agency has developed campaigns under the theme […]

BPG I bates appoints Kevin Jones strategic planning director

BPG I bates appoints Kevin Jones strategic planning director

Jones moves from Havas Worldwide Middle East, following the exit of Gregory Bolle from BPG in August. BPG | bates has announced the appointment of Kevin Jones as strategic planning director. He moves from a similar position at Havas Worldwide Middle East, where he has been since 2008. Prior to Jones, Gregory Bolle was strategic planning head at BPG […]

Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president

Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president

First client to chair category; eligibility extended to allow three years’ shortlisted work. Lions Festivals have announced that Wendy Clark, president of sparkling brands and strategic marketing, Coca-Cola North America, will chair the Creative Effectiveness jury at the Cannes Lions International Festival of Creativity 2015. In another first, organisers have announced that shortlisted and winning […]

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

(From left: Yousef Tuqan, Ema Linaker, Raja Trad) Ema Linaker appointed regional director; unit will support agencies’ offices across MENA from Dubai. Leo Burnett and Publicis group of companies have announced the launch of social and mobile agency Holler in Dubai. London-headquartered Holler was founded in 2001, and acquired by Leo Burnett in 2011. Raja […]

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

 The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.  Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal. A joint statement informed that the agreement has been […]

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

Burnett wins two Golds in Film for du work; Impact BBDO gets a Gold, three Silvers and five Bronzes in Radio and Music for Commercial Insurance campaign. Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ […]

Sony Xperia Z3 urges consumers to 'Demand Great'

Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain […]

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Estimates 33 per cent sales growth since the repositioning in April. There are some new flavours of gum introduced by Chiclets in Egypt. They’re ‘illogical’, by design. A Cherry and Orange Mint pack on one side and a Grape Mandarin Mint on the other greeted us in mid-October on the brand’s Facebook page. They were a […]

Hill+Knowlton appoints Nicola Milan to strengthen sports practice

Hill+Knowlton appoints Nicola Milan to strengthen sports practice

She assisted Sebastian Coe, chairman of London 2012 organising committee. Hill+Knowlton Strategies (H+K) has announced the appointment of Nicola Milan as a senior consultant based in Doha, Qatar. She joined the agency’s Middle East sports practice on 1 October. Milan’s past experience includes an eight-year stint as assistant to Sebastian Coe, chairman of the London 2012 […]