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El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

El Hajj becomes Publicis Media CIO, as Starcom wins DCTCM

Amer El Hajj has been promoted to chief investment officer at Publicis Media from his previous role of executive vice-president of group trading & commercial managing director. The announcement comes as Publicis Media’s Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process. El […]

New app from ARN will serve you ads when you unlock your phone

New app from ARN will serve you ads when you unlock your phone

Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone. It has licensed the regional rights to the technology from the company’s Australian founders, who have already […]

Establishment survey begins ahead of comprehensive UAE radio audit

Establishment survey begins ahead of comprehensive UAE radio audit

A radio-auditing programme has been launched in the UAE, and will go live in the second half of 2017. In mid-April, an establishment survey was begun, polling 18,000 people to understand the demographic breakdown of the market and help guide how a sample should later be set up. That sample will be “in the high […]

Hug wins HMD Global (Nokia) digital brief

Hug wins HMD Global (Nokia) digital brief

Hug Digital has signed with HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, as its digital marketing communications agency across social, community management, creative and listening services. Hug will handle the brand’s social assets while providing content creation, community management, full-fledged digital campaigns, reporting, research and web listening. “Nokia […]

Al Arab staff start to receive final settlements after closure of channel

Al Arab staff start to receive final settlements after closure of channel

Staff at Saudi Prince Alwaleed Bin Talal’s shuttered Al Arab News Channel have reportedly started to receive their final settlements more than two months after the station terminated their contracts. Employees in Cyprus have received cheques after writing to the Prince to make a ‘humanitarian appeal’. The 24-hour pan-Arab news channel launched out of Bahrain […]

FP7 wins Uber brand launch

FP7 wins Uber brand launch

FP7/DXB has  won the Dubai brand launch project for Uber, which initiated a full-fledged creative communication pitch process in February of this year. Various multinational agencies participated in this pitch process. Campaign believes those others pitching included Memac Ogilvy and Interesting Times. Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand […]

DMS rolls-out brand makeover and renewed brand mantra

DMS rolls-out brand makeover and renewed brand mantra

Timely re-branding expresses DMS’ stance as the voice of independent media Making the announcement at the opening of the STEP Conference 2017, held on April 5-7, Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, revealed their new brand identity and renewed brand mantra “Tap the full potential of your story”, […]

Netflix eyes Middle East Market with localised and Arabic content

Netflix eyes Middle East Market with localised and Arabic content

By Triska Hamid Netflix, the online streaming service, is looking to produce an Arabic TV series, according to the company’s chief executive, Reed Hastings. Speaking to Campaign at the company’s headquarters in Los Gatos, California, Hastings described the Middle East as a “great market” for Netflix as “there is strong interest in internet video of […]

Vice to launch Arabic platform from UAE base within six months

Vice to launch Arabic platform from UAE base within six months

Youth media brand Vice should launch in the MENA region within three to six months. Vice founder and CEO Shane Smith visited the UAE last week to “get the ball rolling on Vice’s operations in MENA,” said the company. This is the first time Smith has been in the region since Vice and Dubai-based media […]

New radio stations launched by ARN and Shock Middle East

New radio stations launched by ARN and Shock Middle East

Dubai-based Arabian Radio Network has launched two new digital-only radio stations, while an independent dance station has launched in Dubai. ARN’s Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have a retro feel, broadcasting Arabic hits from the 1960s to the 1990s. The […]