Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.
Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.
Among media agencies, Starcom MediaVest Group Dubai has five shortlists.
Memac Ogilvy Dubai (4), Republique Beirut (3), Publicis ME (3), Impact BBDO Beirut (3) in the race.
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
Mirium’s CTO Chuck Phillips said that for advertising to stay relevant, it must start making things people want, rather than making people want things.
AOL’s David Shing had this to say on the future of video: “The future is video.”
Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani
Q&A with the group CEO of TECOM Investments, who will be honoured at the Dubai Lynx International Festival of Creativity 2015 as the Advertising Person of the Year.
Three young professionals from UAE chosen to present at the Dubai Lynx festival this year by the industry body’s UAE chapter.
The regional festival brings with it different expectations from stakeholders, and has a whole lot in store besides the jewel in the crown – its awards show.