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New Nissan X Trail announces arrival, in style

New Nissan X Trail announces arrival, in style

Watch the video conceptualised by Beyond 190 here. Nissan Middle East has announced the arrival of its new X Trail with a digital video campaign, comprising a teaser and reveal. Dubai-based Beyond 190 handled the campaign, and the shoots were executed in Salalah, Oman. The teaser captured the car breaking through the ground to the surface on an X-shaped platform, in the middle […]

Leo Burnett wins Oasis following multi-agency pitch

Leo Burnett wins Oasis following multi-agency pitch

Bottled water brand to embark on ‘new positioning initiative'; agency handled the account from 2006 to 2009. Leo Burnett has won the Oasis account following a multi-agency pitch. Oasis, the bottled water division of National Food Product Company, was founded in 1984. The agency had previously held the account from 2006 to 2009. An official statement said the new contract […]

MediaCom MENA appoints Daniel Vaczi head of digital

MediaCom MENA appoints Daniel Vaczi head of digital

Joins from MEC London; replaces Dan Chapman who has moved to head MediaCom UK’s digital team. MediaCom MENA has appointed Daniel Vaczi as head of its digital team. Vaczi joins MediaCom from MEC London. He came on board on 12 October. He replaces Dan Chapman, who has moved back to head MediaCom UK’s digital team of […]

Standard Chartered's (paid) search claim ambushed by Mashreq (Updated)

Standard Chartered’s (paid) search claim ambushed by Mashreq (Updated)

  Episode sets off real time bidding war for the ‘#1 Credit Card’. On 13 October, Gulf News carried a half page ad from Standard Chartered (above). The creative urged readers to search on Google for #1 credit card. True to the text ‘It’s good to be #1′, Standard Chartered did emerge on top, albeit of the […]

Apple stays world's 'most valuable brand' in Interbrand ranking

Apple stays world’s ‘most valuable brand’ in Interbrand ranking

Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands. Apple and Google are the world’s most valuable brands for the second year in a row, with the iPhone and iPad manufacturer worth $118.9bn (£73.44bn) and internet giant valued at $107.43bn (£66.33bn), according to Interbrand’s Best Global Brands […]

Liwa zooms in on branded video content

Liwa zooms in on branded video content

Media duties continue to be part of the offering, but not a priority for Dubai agency. The 25-year-old Dubai-based Liwa Advertising is zooming in on branded video content. It was an area that came into focus for the agency when Sagar Rege, the son of agency founders Suhas and Priti, joined the business formally after a course […]

MEC appoints Marie-Claire Barker first global chief talent officer

MEC appoints Marie-Claire Barker first global chief talent officer

She joins from Ogilvy Group. MEC has appointed Marie-Claire Barker as its first global chief talent officer. Prior to this, she was with the Ogilvy Group in a similar capacity. She will work with global CEO Charles Courtier to ‘deliver a consistent talent strategy and approach to how MEC attracts, evaluates, motivates and grows their […]

Yas Mall warms up for November debut with Red Bull drive-through

Yas Mall warms up for November debut with Red Bull drive-through

The film for digital media is directed by Simon Impey and produced by Footprint International. Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube […]

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

For the first time, Pakistan and Turkey can enter the awards. The Dubai Lynx International Festival of Creativity 2015 will see the introduction of a dedicated stage for seven hours of presentations and panel discussions in Arabic, under the theme ‘Arabic Day’, alongside the main programme. Emma Farmer, Festival director, Dubai Lynx, said, “Dubai Lynx serves […]

MCN's Promoseven 360 ropes in James Welch as managing director

MCN’s Promoseven 360 ropes in James Welch as managing director

He moved from Apac into the newly created role two months ago; expected to bolster integrated offering with digital, shopper experience. Middle East Communication Network (MCN) agency Promoseven 360 has appointed James Welch as managing director, a newly created position. In his last assignment, Welch was managing director of WPP’s digital consultancy Media Innovation Group, across Asia Pacific. […]