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Standard Chartered's (paid) search claim ambushed by Mashreq (Updated)

Standard Chartered’s (paid) search claim ambushed by Mashreq (Updated)

  Episode sets off real time bidding war for the ‘#1 Credit Card’. On 13 October, Gulf News carried a half page ad from Standard Chartered (above). The creative urged readers to search on Google for #1 credit card. True to the text ‘It’s good to be #1′, Standard Chartered did emerge on top, albeit of the […]

Apple stays world's 'most valuable brand' in Interbrand ranking

Apple stays world’s ‘most valuable brand’ in Interbrand ranking

Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands. Apple and Google are the world’s most valuable brands for the second year in a row, with the iPhone and iPad manufacturer worth $118.9bn (£73.44bn) and internet giant valued at $107.43bn (£66.33bn), according to Interbrand’s Best Global Brands […]

Liwa zooms in on branded video content

Liwa zooms in on branded video content

Media duties continue to be part of the offering, but not a priority for Dubai agency. The 25-year-old Dubai-based Liwa Advertising is zooming in on branded video content. It was an area that came into focus for the agency when Sagar Rege, the son of agency founders Suhas and Priti, joined the business formally after a course […]

MEC appoints Marie-Claire Barker first global chief talent officer

MEC appoints Marie-Claire Barker first global chief talent officer

She joins from Ogilvy Group. MEC has appointed Marie-Claire Barker as its first global chief talent officer. Prior to this, she was with the Ogilvy Group in a similar capacity. She will work with global CEO Charles Courtier to ‘deliver a consistent talent strategy and approach to how MEC attracts, evaluates, motivates and grows their […]

Yas Mall warms up for November debut with Red Bull drive-through

Yas Mall warms up for November debut with Red Bull drive-through

The film for digital media is directed by Simon Impey and produced by Footprint International. Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube […]

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

For the first time, Pakistan and Turkey can enter the awards. The Dubai Lynx International Festival of Creativity 2015 will see the introduction of a dedicated stage for seven hours of presentations and panel discussions in Arabic, under the theme ‘Arabic Day’, alongside the main programme. Emma Farmer, Festival director, Dubai Lynx, said, “Dubai Lynx serves […]

MCN's Promoseven 360 ropes in James Welch as managing director

MCN’s Promoseven 360 ropes in James Welch as managing director

He moved from Apac into the newly created role two months ago; expected to bolster integrated offering with digital, shopper experience. Middle East Communication Network (MCN) agency Promoseven 360 has appointed James Welch as managing director, a newly created position. In his last assignment, Welch was managing director of WPP’s digital consultancy Media Innovation Group, across Asia Pacific. […]

Phil Lynagh moves to gyro as regional managing director

Phil Lynagh moves to gyro as regional managing director

He was in a similar capacity at Tag until September 2014.  Phil Lynagh has joined gyro, the US-headquartered B2B specialist  that bills itself as a ‘global ideas shop’, as regional managing director (MENA). He moved from Tag in end-September after a stint of three and a half years in a similar capacity, and joined gyro on 2 October. […]

Is TV really dead and is video (now) king?

Is TV really dead and is video (now) king?

Serviceplan Middle East’s Natividad-Bonifacio reflects on learnings from the second edition of Initiative Talks, hosted in Dubai on 25 September. When we got an invitation a couple of weeks ago, to join the discussion on ‘Video is King’ at the second Initiative Talks event, we jumped at the opportunity. Why not? The invitation was just […]

Emirates NBD brings alive fun quotient of Shake N'Save app

Emirates NBD brings alive fun quotient of Shake N’Save app

Watch the music video create by Liwa Dubai here.  Emirates NBD launched a mobile app Shake N’Save in January this year, to encourage savings among the young. It is billed as a ‘fun and casual way to save money’. Promoting the app on online platforms is a music video, created by Liwa Dubai. It went live in September 2014. The […]