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Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

Publicis Groupe to acquire Sapient, create digital platform Publicis.Sapient

 The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.  Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal. A joint statement informed that the agreement has been […]

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

Burnett wins two Golds in Film for du work; Impact BBDO gets a Gold, three Silvers and five Bronzes in Radio and Music for Commercial Insurance campaign. Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ […]

Sony Xperia Z3 urges consumers to 'Demand Great'

Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain […]

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Estimates 33 per cent sales growth since the repositioning in April. There are some new flavours of gum introduced by Chiclets in Egypt. They’re ‘illogical’, by design. A Cherry and Orange Mint pack on one side and a Grape Mandarin Mint on the other greeted us in mid-October on the brand’s Facebook page. They were a […]

Hill+Knowlton appoints Nicola Milan to strengthen sports practice

Hill+Knowlton appoints Nicola Milan to strengthen sports practice

She assisted Sebastian Coe, chairman of London 2012 organising committee. Hill+Knowlton Strategies (H+K) has announced the appointment of Nicola Milan as a senior consultant based in Doha, Qatar. She joined the agency’s Middle East sports practice on 1 October. Milan’s past experience includes an eight-year stint as assistant to Sebastian Coe, chairman of the London 2012 […]

Dentsu MEA launches with network veteran Koji Watanabe as MD

Dentsu MEA launches with network veteran Koji Watanabe as MD

Agency kicks off with the Honda account. Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board. Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum. Watanabe, a Dentsu network […]

Cheil MENA appoints Anis Zantout digital director

Cheil MENA appoints Anis Zantout digital director

He was digital media director at Initiative in his last assignment; succeeds Wael Abdulhadi at Cheil. Cheil MENA has announced the appointment of Anis Zantout as regional digital director. He succeeds Wael Abdulhadi, who was head of digital at the agency. Zantout will ‘manage the growing digital department and will play a pivotal role driving new business’, informed an agency […]

Three Danone units to consolidate media mandate, pitch in progress

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

Traffic Digital wins Unilever's regional laundry duties

Traffic Digital wins Unilever’s regional laundry duties

Win follows a multi-agency pitch; agency starts off with OMO and Comfort brands. Unilever has appointed Traffic Digital to handle its laundry business in the North Africa and Middle East region. The agency will take charge of digital duties immediately, starting with OMO and Comfort brands. The win follows a multi-agency pitch. Waqas Javed, marketing director – foods, beverages and home care, Unilever […]

BPA's Jan-June '14 tally: Most print titles protect circulation, several register double-digit growth

BPA’s Jan-June ’14 tally: Most print titles protect circulation, several register double-digit growth

The BPA has revealed claimed circulation figures of media titles in the Middle East for the January to June 2014 period. Here’s how some of the print titles have fared, compared to their figures for the six months ending December 2013 (table below). Most titles have retained their circulation or grown marginally, alongside several that have grown […]