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Google and YouTube roll out Google Preferred

Google and YouTube roll out Google Preferred

Google has launched Google Preferred in the MENA region as it seeks to drive revenue through digital advertising and respond to changes in the way media is consumed. Concentrating on the UAE and Saudi Arabia initially, the roll out targets advertisers seeking to reserve inventory from among the top five per cent of YouTube’s most popular […]

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai have won the region’s first ever yellow Pencils at the D&AD awards in London. Leo Burnett Dubai’s ‘du Tuesday’ work directed by Ali Ali won seven pencils, including a prestigious yellow for film direction. Y&R’s yellow was for Global Export’s ‘Little Books of Big Consequences’, which won in the design […]

Fernandes takes on Horizon ECD role

Fernandes takes on Horizon ECD role

Rondon Fernandes is to take over as executive creative director of Horizon FCB Dubai following the departure of Christian Khoury. It is understood that Khoury, who had been in the role since October 2012, has left to start his own business. Fernandes joins from Leo Burnett Dubai, where he has been a creative director for […]

Pizza Hut hands digital duties to PHD

Pizza Hut hands digital duties to PHD

PHD has won the digital duties for Pizza Hut in the region following a competitive pitch. The agency has been tasked with helping the restaurant chain capitalise on digital technologies and opportunities in the Middle East. It will also manage Pizza Hut’s e-commerce initiatives and online activities. Sunil Suresh, digital director at Pizza Hut, said […]

H+K and Buchanan launch financial agency

H+K and Buchanan launch financial agency

Hill+Knowlton Strategies and Buchanan have joined forces to launch H+K Financial. The specialist financial communications division will be dedicated to the Middle East and Africa and will have 60 staff spread across 15 offices in the region. The launch makes H+K Financial the region’s largest financial communications firm. The move will see the two outfits […]

Jabbour named GroupM's first regional CEO

Jabbour named GroupM’s first regional CEO

Filip Jabbour is to return to the Middle East as the region’s first ever CEO of WPP’s GroupM. With the responsibility of leading the media holding group’s operations and driving growth in the Middle East and North Africa, Jabbour will also be developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, […]

Leo Burnett Dubai wins coveted Black Cube

Leo Burnett Dubai wins coveted Black Cube

Leo Burnett Dubai has been named agency of the year and awarded a rare Black Cube at the ADC Annual Awards in the US. The agency’s ‘Two for one tickets’ campaign for du, which also picked up two golds and two silvers, ensured Leo Burnett Dubai made regional history by becoming the first agency from […]

UAE agencies land 15 D&AD pencils

UAE agencies land 15 D&AD pencils

The UAE has won 15 pencils at this year’s D&AD Awards in London. Amongst the winners are Leo Burnett Dubai, Impact BBDO, DDB, Saatchi & Saatchi and Y&R Dubai, although they will have to wait until the awards ceremony on 21 May to find out what type of pencil they have won. It is the […]

JWT Beirut to help launch Gibran's The Prophet

JWT Beirut to help launch Gibran’s The Prophet

JWT Beirut has partnered with Fathallah Films in Lebanon for the red carpet premiere and the MENA launch of Kahlil Gibran’s The Prophet. Produced by Salma Hayek-Pinault and directed by Roger Allers, the film’s world premiere in Beirut will be launched through a multi-channel integrated campaign centralised around the main theme of Gibran’s book – […]