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Lynx 2017 winners announced

Lynx 2017 winners announced

Dubai Lynx, the International Festival of Creativity, has come to a close this evening in an Awards Ceremony that saw 18 Grands Prix presented. Impact BBDO Dubai took the agency of the year, and BBDO Worldwide took network of the year. The awards, which celebrate excellence in creative communications in the MENA region, received 2,632 […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

FP7 bags creative brief  for Atlantis The Palm Dubai

FP7 bags creative brief for Atlantis The Palm Dubai

FP7/DXB has won the advertising brief for Atlantis The Palm Dubai. The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement. Campaign understands the […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

Ink takes over Etihad in-flight magazine

Ink takes over Etihad in-flight magazine

UK-headquartered contract publisher Ink has signed a deal with Abu Dhabi’s Etihad Airways to produce their in-flight magazine. The publisher plans to open an office in the UAE capital, and says the magazine will be “reimagined from the ground up,” according to a report in Arab News. The rebranded magazine will be called Atlas, and will […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

Times Now marks its presence in 100 countries

Times Now marks its presence in 100 countries

TIMES NETWORK – of India’s largest media conglomerate, The Times Group is set to launch its No.1 English News Channel in Europe, marking its presence in 100 countries.  The expansion, closely followed on the heels of Times Now’s launch in UK, will enable TIMES NETWORK to add a potential audience of 1.4mn Indians in mainland Europe in countries like Belgium, Germany, France, Italy, Netherlands, Spain, Sweden, and Switzerland, taking […]

ARN launches two digital-only Arabic stations

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

Cicero & Bernay signs alliance with Kuwait's Local Flavour

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]

C2 launches C2 NATIVE with strategic Oracle partnership

C2 launches C2 NATIVE with strategic Oracle partnership

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE – a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. This announcement comes alongside the announcement of C2 NATIVE being signed as the second agency in the world for the Oracle DMP (Data Management Platform) agency model […]