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Pizza Hut hands digital duties to PHD

Pizza Hut hands digital duties to PHD

PHD has won the digital duties for Pizza Hut in the region following a competitive pitch. The agency has been tasked with helping the restaurant chain capitalise on digital technologies and opportunities in the Middle East. It will also manage Pizza Hut’s e-commerce initiatives and online activities. Sunil Suresh, digital director at Pizza Hut, said […]

H+K and Buchanan launch financial agency

H+K and Buchanan launch financial agency

Hill+Knowlton Strategies and Buchanan have joined forces to launch H+K Financial. The specialist financial communications division will be dedicated to the Middle East and Africa and will have 60 staff spread across 15 offices in the region. The launch makes H+K Financial the region’s largest financial communications firm. The move will see the two outfits […]

Jabbour named GroupM's first regional CEO

Jabbour named GroupM’s first regional CEO

Filip Jabbour is to return to the Middle East as the region’s first ever CEO of WPP’s GroupM. With the responsibility of leading the media holding group’s operations and driving growth in the Middle East and North Africa, Jabbour will also be developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, […]

Leo Burnett Dubai wins coveted Black Cube

Leo Burnett Dubai wins coveted Black Cube

Leo Burnett Dubai has been named agency of the year and awarded a rare Black Cube at the ADC Annual Awards in the US. The agency’s ‘Two for one tickets’ campaign for du, which also picked up two golds and two silvers, ensured Leo Burnett Dubai made regional history by becoming the first agency from […]

UAE agencies land 15 D&AD pencils

UAE agencies land 15 D&AD pencils

The UAE has won 15 pencils at this year’s D&AD Awards in London. Amongst the winners are Leo Burnett Dubai, Impact BBDO, DDB, Saatchi & Saatchi and Y&R Dubai, although they will have to wait until the awards ceremony on 21 May to find out what type of pencil they have won. It is the […]

JWT Beirut to help launch Gibran's The Prophet

JWT Beirut to help launch Gibran’s The Prophet

JWT Beirut has partnered with Fathallah Films in Lebanon for the red carpet premiere and the MENA launch of Kahlil Gibran’s The Prophet. Produced by Salma Hayek-Pinault and directed by Roger Allers, the film’s world premiere in Beirut will be launched through a multi-channel integrated campaign centralised around the main theme of Gibran’s book – […]

Ghossoub resigns as Menacom chairman and CEO

Ghossoub resigns as Menacom chairman and CEO

Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]

Etihad calls global media review

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Huawei appoints DDB Dubai for consumer business

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.  Etihad, which is little more than a […]