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Ogilvy & Mather takes majority stake in Memac Ogilvy

Ogilvy & Mather takes majority stake in Memac Ogilvy

WPP’s Ogilvy & Mather has taken a majority stake in Memac Ogilvy following protracted negotiations. The exact percentage of the Beirut-headquartered regional network now owned by Ogilvy & Mather has not been disclosed, but a tie-up with Ogilvy & Mather in 1998 had originally led to WPP owning 40 per cent of the company. Speaking […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

Ghossoub named Y&R’s interim CEO

Ghossoub named Y&R’s interim CEO

Joseph Ghossoub, the CEO of Menacom, has taken over as the interim chairman and CEO of Y&R MENA. The decision follows a period of uncertainty surrounding the leadership of Y&R, with Nadine Ghossoub having initially taken over as acting CEO of Y&R MENA in January following a review of the agency’s ‘business, future plans and […]

Imagination expands regional footprint

Imagination expands regional footprint

Global creative business Imagination has expanded its international footprint with the opening of an office in Dubai. The new office will add to the agency’s existing Middle East presence, which began with the opening of an office in Doha in 2012, primarily to service Shell across the MENA region. The Dubai office will be run […]

Serviceplan to open media buying wing

Serviceplan to open media buying wing

Serviceplan Middle East is set to launch a media planning and buying arm in the region. Mediaplus is due to launch in April with the hiring of two people, with plans to expand to 20 by the end of June next year. Rami Hmadeh, managing partner at Serviceplan Middle East, said: “What we’re adding is […]

Vizeum launches Middle East operation

Vizeum launches Middle East operation

The Dentsu Aegis Network has launched its Vizeum brand in the Middle East. The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region. The new operation, which is headquartered in Dubai, will be managed by Anouk Bondroit, who was previously integrated business […]

UM lands Sun & Sand Sports media brief

UM lands Sun & Sand Sports media brief

UM Dubai has won the regional media planning and buying account for Sun & Sand Sports following a competitive pitch. The agency will handle integrated media duties for the sports retail company and the 90 brands it stocks across the MENA region. Mohamad A. Baker, deputy chairman of Sun & Sands Sports, said: “UM Dubai’s […]

Agency 222 launches first phase of regional expansion

Agency 222 launches first phase of regional expansion

Doha-based Agency 222 is to expand into Saudi Arabia with the opening of offices in Riyadh and Jeddah. The move is the first phase of a regional expansion plan that will include the launch of operations in the UAE next year, with other regional and international markets also of interest to the agency as it […]

Y&R’s Patankar named Cannes Lions press juror

Y&R’s Patankar named Cannes Lions press juror

Y&R Dubai’s Kalpesh Patankar is to be the UAE’s sole jury member at this year’s Cannes Lions International Festival of Creativity in June. The creative director, who has won 22 Cannes Lions, will be a judge on the press jury and follows in the footsteps of Leo Burnett Dubai’s creative director Mohamed Oudaha, who was […]