RSSArchive for October, 2010

All change as Readman leaves VivaKi

All change as Readman leaves VivaKi

Mike Readman is to step down from his positions as country chairman of VivaKi and CEO of Starcom MediaVest Group (SMG) MENA. Readman, who has been in the region since 2007, will stay on until the end of the year, with Alex Saber, formerly COO of VivaKi, stepping into the position of country chairman. The […]

We want real things, not simulated ones

We want real things, not simulated ones

Ramsey Naja is chief creative officer, JWT MENA “Is this for real?” is one of those questions that have such a quintessential humanity about them they should be listed as a UN World Heritage site and protected by multinational troops. This is because, as humans, we have this unique ability to transform the imaginary into […]

Don't shoot the revenue generator

Don’t shoot the revenue generator

Phil Lynagh is managing partner of LightBlue “Someone asked me yesterday if I thought the industry still needs suits. I asked with what or whom he would replace them with? “Creatives”, he said. I chortled. There are many good ways to manage operational expenditure and killing the revenue generator should not be one of them. […]

Melody's 'The Bitter Truth' to hit the big screen

Melody’s ‘The Bitter Truth’ to hit the big screen

Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie. The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final […]

ADTA rolls out global ad campaign

ADTA rolls out global ad campaign

Abu Dhabi Tourism Authority has launched a global advertising campaign as it seeks to strengthen awareness of Abu Dhabi as a tourist destination. Targeting core markets, the campaign – called ‘Much more than you could ever imagine’ – has been created by Ogilvy Cape Town, with the first phase (above)  including TV, print, digital and […]

Rotana to launch Egyptian entertainment channel

Rotana to launch Egyptian entertainment channel

Rotana is to launch a new TV channel in Egypt as part of a bid to strengthen the group’s presence in the Egyptian market. The entertainment channel, which has the working name of Rotana Egypt, will go live on 1 January and will complement Rotana’s other offerings in the country, including Rotana Cinema and Rotana […]

Batelco – Infinity (trailer 2)

Batelco – Infinity (trailer 2)

The second trailer for Batelco’s upcoming film Infinity has been released. The film is due to roll out across online, cinema and television screens this month and is the culmination of more than a year’s work by FP7 Bahrain and production company City Films. Project Infinity Client Batelco Creative agency FP7 Bahrain Creative director Fadi […]

Melody – The Bitter Truth part 5

Melody – The Bitter Truth part 5

After four episodes of being verbally and emotionally abused, Melody Man has a mental breakdown, while Hamzawy – having seen his career and name go down the drain – sells out and decides to do a music video for Haifa. Yep, the fifth episode of  Leo Burnett Cairo’s corporate campaign for Melody has arrived.

MCN rolls out managerial shake-up following review

MCN rolls out managerial shake-up following review

MCN has restructured its senior management following a strategic review of the holding group’s entire business. With immediate effect, each agency within the group – which includes FP7, Lowe, Weber Shandwick, UM, Innovations and Promoseven 360/MRM/Healthcare – will be headed up by a regional CEO. It is understood that the changes are part of wider […]

Dubai Shopping Festival calls ad review

Dubai Shopping Festival calls ad review

Dubai Shopping Festival has called a review of its advertising account ahead of next year’s month-long event. The festival, which is organised annually by the Dubai Events and Promotions Establishment, currently works with multiple agencies but is understood to be looking for a lead agency that can provide a communications plan that includes elements such […]