RSSArchive for September, 2010

Going solo is the sweetest sorrow

Going solo is the sweetest sorrow

Ramsey Naja is chief creative officer, JWT MENA “I love the word ‘boutique’. It’s one of those terms that demonstrate the French language’s ability, just like its Italian counterpart’s, to make something as basic as staple food sound like it has come off a delicatessen counter. Just like a pizza quattroformaggi is, well, a four-cheese […]

Iraq's medium-term prospects are looking bright

Iraq’s medium-term prospects are looking bright

Ali Al Saffar is Iraq editor at the Economist Intelligence Unit “One of the most potent reminders that things have changed in Iraq is the mushrooming of independent newspapers, magazines and television channels in the country. There are currently an estimated 50 local television channels and 200 newspapers and magazines, while the impressive growth in […]

'I'm now an online evangelist'

‘I’m now an online evangelist’

Phil Lynagh is managing partner of LightBlue “I have recently been dragged kicking and screaming into the 21st century and it’s a revelation. Up until last month I was a fully paid up member of the digital pessimists associations. A group of baby boomer and generation X’ers committed to the closure of all things internet-based […]

Batelco – Infinity (trailer)

Batelco – Infinity (trailer)

A trailer for Batelco’s upcoming multi-million dollar film Infinity has been released. The film is due to roll out across online, cinema and television screens in October and is the culmination of more than a year’s work by FP7 Bahrain and production company City Films.

Angry Panda goes global

Angry Panda goes global

Advantage Marketing & Advertising and Elephant Cairo are back in the spotlight again thanks to their cheeky Panda commercials. Yep, the TVCs appear to have gone viral in a serious way, with one version of the commercial (complete with English subtitles) achieving more than two million hits on YouTube in just five days. ABC News […]

Without trust can we be social?

Without trust can we be social?

Dani Richa is president of Impact BBDO MENA Why aren’t clients’ social media functions lying within agencies? “It was announced last month that Egypt has created a special security department to monitor Facebook. Yes, Facebook Cops are finally here in the region. It’s easy to envisage a crack unit of internet hard-men, trained in martial […]

Purpose is everything

Purpose is everything

Kamal Dimachkie is managing director UAE, Kuwait and Lower Gulf at Leo Burnett Adapting advertising to emotions during downturns may help revive economies “Financial meltdowns, slowdowns, recessions and storms have one thing in common: they send people scurrying for cover. This is a normal response to severe and sudden discomfort or pain brought about by […]

The great threat to Arab culture

The great threat to Arab culture

Tarek Daouk is executive vice president, Starcom Mediavest Group – MENA The scarcity of Arabic content on the internet is the most significant threat to Arab identity since the Ottoman Empire “To date, there have been three significant events in history that have posed a significant threat to Arab culture: the Mongols’ burning of ‘Dar […]

Batelco – Voice SMS

Batelco – Voice SMS

Under the banner of ‘Bring your message to life’, FP7 Bahrain has released a series of six quirkily illustrated print ads showcasing humorous examples of how a voice SMS can add value to how consumers communicate. Project Voice SMS Client Batelco Creative agency FP7 Bahrain Creative director Fadi Yaish Art directors Tameem youness, Yahya Isamil, […]

Red-Logistics – Move it As is

Red-Logistics – Move it As is

Promoseven Riyadh has created this print campaign for Red-Logistics’ relocation service. Three different executions show a living room, bedroom and kitchen, with the rooms delivered to their new location as if they had been packed in a box and arrived looking exactly the same. Project Move it As is Client Red-Logistics Creative agency Promoseven Riyadh […]