Zain Saudi Arabia and Snapchat have been close partners for the last few years. They’ve worked together on impactful marketing campaigns such as the 5G launch and the Shabab campaign. Throughout this partnership, Snapchat has developed a fluid way of working to help Zain achieve their ambitious growth objectives in Saudi Arabia.
Delivering on Zain’s marketing communication objectives became more challenging due to COVID-19, which has been the case for most brands across the region and around the world. During the month of April 2020, Zain focused heavily on raising awareness of its 5G footprint across Saudi Arabia and its key capabilities such as its incredible speed, very low latency, and
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