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YouTube ad revenue declines as brands cut budgets

Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate

YouTube’s advertising revenue fell into the red in the third quarter of 2022 as its year-long growth deceleration was worsened by economic instability that is causing brands to tighten their purse strings.

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The video platform’s ad revenue declined by 1.9% year-on-year to $7.1 billion in the July – September quarter, from a 5%


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