In the face of Kuwait’s booming gourmet scene, Burger King Kuwait launches a premium range of its own, the Golden Edition. But introducing the range in the premium category as a quick service restaurant came as a challenge that called for a stand-out campaign that goes beyond foodies and influencers.
To launch the Golden Edition, Burger King went one step further and introduced its ‘Approved by experts’ creative platform, recruiting the experts in premium goods who the local market is familiar with: the gold experts from the Gold Souk, whose refined taste never fails to notice something of a golden standard.
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