Yandex Ads appoints Mohamed Mahmoud as Head of Client Partnerships and Data

Yandex Ads has appointed Mohamed Mahmoud as Head of Client Partnership and Data.

The agency is committed to expanding its presence further in global markets, and Mahmoud’s expertise in the MEA region paves the path for new partnerships while operating on the ground. 

Mahmoud has had numerous roles and a diverse career path, working at Microsoft, Huawei, Publicis, Dentsu, and ConnectAds, which highlights his adaptability, resilience, and leadership skills.

During his role as the Head of Client Partnerships and Data at Petal Ads in the MEAI region, he established Petal Ads’ go-to-market strategy and built the partnership team and the brand’s equity through innovative events, educational programs, workshops, and cross-collaboration.

As Data Management Lead at Choueiri Group, he contributed to enhanced data product collection and classification for media teams across industries.

Evgenii Pavlov, GM at Yandex Ads MEA said: “We are thrilled to welcome Mohamed to the Yandex Ads team. His extensive international experience and proven track record in the MEA region make him a valuable addition as we continue expanding globally.

“Mohamed’s leadership and strategic vision align perfectly with our commitment to delivering cutting-edge advertising solutions. We look forward to leveraging his expertise to strengthen our client partnerships and data initiatives, driving innovation in the ever-evolving digital advertising landscape.”

Mohamed Mahmoud, said: “I am honored to join Yandex Ads, a company renowned for setting global standards in digital advertising excellence. I am excited to apply my expertise in data-driven strategies to fuel innovation as we embark on our international expansion journey.” 

With Mahmoud as Head of Client Partnership and Data, Yandex Ads continues its global expansion while delivering cutting-edge advertising solutions and solidifying its industry leadership.