Mark Zuckerberg has announced that META is bringing broadcast channels to Facebook and Messenger.
Broadcast channels are a public messaging tool for Pages on Facebook and are the latest addition to its set of tools.
Admins such as creators and public figures can use to directly reach and further engage with their communities.
Admins of Pages can use broadcast channel features like polls to get instant feedback from their community, send behind the scenes photos or videos, and use voice notes for more authentic expression.
It is currently testing the ability to create broadcast channels and expect to roll this out in the coming weeks.
Anyone on Facebook can join these broadcast channels to stay up to date on the latest from their favourite Pages.
If users manage a Page on Facebook in a market where broadcast channels are currently available, they can start a channel directly from the Page.
Otherwise, they can join the waitlist and will be notified when the feature is available.
Once the broadcast channel is created and the first message is sent, followers of that Page will receive a one-time notification to join the channel.
Only the creator of the channel can send messages, but members of the broadcast channel can react to messages and vote in polls.
Available broadcast channels
- Jay Shetty
- The Dodo
- Hrithik Roshan
- Shilpa Shetty Kundra
- League of Legends
- International Cricket Council
- Goldmine Telefilms