A single search for cereal typed into Carrefour’s website yields 220 results. Cereals range from fitness cereals to kids’ cereals, fibre cereals, family cereals and more. You can filter the result by brand, price, net weight and even country of origin. A search result online for the hashtag ‘#cereal’ yields even more results (2.1 million posts on the last count). For consumers, how many choices is too many? The answer evidently isn’t 220-plus types of cereal. For marketers, this question becomes even more convoluted as the marketplace becomes more crowded. In a digital-first environment, it isn’t enough to get customers to become aware of your product. Awareness can come in the for
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