Impact BBDO
Dani Richa, Chairman BBDO EMEA and Group CEO Impact BBDO
How has your role as head of agency evolved?
I play a dual role – on one hand a role very similar to that of casting director, scouting talent and assigning roles, ensuring we have the right skillsets and capabilities in place while also identifying partners for collaboration.
On the other hand, that of an orchestra conductor, ensuring all the different parties are working seamlessly and are harmonious. Having said that my role continues to evolve using data analytics tools to make more educated, strategic decisions, with greater emphasis than ever on diversity, inclusivity and sustainability.
Tell us why you think you won
Winners’ Circle: Impact BBDO on winning Creative Agency of the Year
Dani Richa, Chairman BBDO EMEA and Group CEO Impact BBDO shares his view on winning Campaign's Creative Agency of the Year
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Digital Essays 2024: A human-centric approach
Dec 11, 2024
Digital Essays 2024: A note to marketers
Dec 11, 2024
The anatomy of a high-performing strategist
Dec 11, 2024