Amazon.ae has rolled out its latest iteration of the global “It’s on Prime” brand platform with Saatchi & Saatchi Middle East.
The campaign features three new spots and a suite of digital and social executions, which highlight the variety of ways an Amazon Prime membership can make customers lives easier through benefits including Free and Fast delivery on millions of items, Free International Shipping, Amazon Fresh, and Prime Video
The regional campaign videos adopt a storytelling formula, portraying a diverse range of customers facing everyday challenges, in order to illustrate how Prime seamlessly integrates into their lives to fulfil their needs.
Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, said: “It was an honour and challenge to bring Amazon’s global standard of storytelling to our market.
“The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE, and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling.”
Moemen Elhamalawy, Head of Marketing, Amazon Middle East and North Africa, added: “This campaign is about sharing the various ways members can make the most of their Prime membership.
“We are proud to have collaborated with the Saatchi & Saatchi team to bring this vision to life creatively through our local adaption of the ‘It’s on Amazon Prime’ campaign.”
Amazon Credits
Najoud Aljabri – Head of Research & Brand Marketing, Amazon UAE
Fahd Abughalib – Marketing & Prime Brand Manager, Amazon KSA
Moemen Elhamalawy – Head of Marketing, Amazon MENA
Sumit Kapoor – Director of Marketing & Prime, Amazon MENA
Adam Craw – Global Head of Prime Marketing, Amazon
Deborah Curtis – Director Global Prime & Retail Marketing, Amazon
Christopher See – Group Creative Director, Amazon Prime
Jo Shoesmith – Global Chief Creative Officer, Amazon
Saatchi & Saatchi Credits
Ramzi Sleiman – Head of Saatchi & Saatchi ME
Sebastien Boutebel – Chief Creative Officer – Saatchi & Saatchi ME
Hisham ElGamal – Business Director
Bruno Barbosa – Senior Creative Director
Migle Semetaite – Copywriter
Juliana Arboleda – Senior Art Director
Maria Jabbour – Senior Manager – Communications Consultancy
Jamil Aryji – Executive – Communications Consultancy
Mazher Abidi – Head of Strategy – Strategy & Insight
Mongi Bhouri – Associate Business Director – Strategy & Insights
Shereen Mostafa – Head of Production
Upasana Kumar – Senior Producer
