Launching a digital subscription is not a trend but reality media houses must accept. Gulf News will soon innovate again and launch an online paid subscription model.
Major news websites the world-over charge for their content as the advertisement-based model is no longer viable. The international publishing industry has been faced with increasing costs and has seen dwindling ad revenue. News websites have had to change strategy and adopt subscription models that suit their businesses.
Gulf News, being a market leader in the region, has decided to launch a digital subscription. Gulf News CEO, editor-in-chief and executive director of publishing, Abdul Hamid Ahmad, elaborates on the decision
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