I’ve been a mum to a bright and chirpy boy in a wheelchair for 11 years. However, this summer, as the world became a safe space to go out and explore, my son, a whole lot older and wiser, asked me why children or adults in wheelchairs are not represented in advertising. This made me think and want to reach out to my industry of marcomms professionals to see if it inspires us to think differently and to include them in our campaigns.
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