Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years.
(An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.)
Name: Yasmine Hamadallah
Age: 18
Degree: Economics, politics and international studies, University of Warwick, UK
Position: Strategic planner intern, TBWA\Raad
The advertising industry is at a crossroads today more than ever. Advertising, marketing and PR, which used to be distinct fields, are now becoming increasingly intertwined. More and more, the internet and social media are giving rise to an era of do-it-yourself adver
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
