Nick Barron is CEO of MediaCom MENA
In 1831 Charles Darwin boarded HMS Beagle and departed on a voyage around the world. His thirst for knowledge and his curiosity would take five years of physical endeavour that in the end resulted in a revolutionary thesis – The Origin of Species. At the heart of which was that natural selection and genetic diversity were the critical elements of evolution.
The reason for my reference to a major moment in natural history? Google has launched Google Now, which will actively use personal data to drive real-time personalised suggestions to mobile users. It will use cloud-stored data and algorithms to predict and try to anticipate needs.
Apple will
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