Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group (L) and Mohamed Al Ayed, Vice Chairman, Athar Festival And CEO, TRACCS.
Over 700 creative minds from the Kingdom and beyond converged on Riyadh as Day 1 of Athar – Saudi Festival of Creativity kicked off its inaugural edition.
Organised by Motivate Media Group and TRACCS, the event drew a diverse pool of international and local industry experts, young Saudi talent, along with some of the top brands from across sectors.
In the opening ceremony that kicked off the festival, Ian Fairservice, Chairman
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