Danube has reached the skies with its latest branding.
The property developer is known for their big outdoor campaigns across the city, including the prancing woman in the red dress.
Now, the group has added another feather to its cap by taking it to the skies.
The group has launched its own branding on Indian airlines SpiceJet’s livery, along with the tagline, “1% Man – Rizwan Sajan”, referring to the group’s Founder and chairman.
The company’s Linkedin account, Danube Home, posted a video showcasing the branding on the airplane’s side.
The posts caption said, “Our founder and chairman, Rizwan Sajan, a.k.a the 1% man, is now taking over the skies!
“From humble beginnings to becoming an icon and inspiration to all, we are so proud and honored to be led by such a visionary leader. Onwards and upwards!”
The video showcased the entire process of the branding on the aircraft along with the final result.
Spicejet’s Danube branded livery sports Sajan’s name and position along with a large image of image.
It also features the logo of Danube properties and its additional details.
The entire branding is underscored by the words “1% Man” which is highlighted in a red box.
The 1% theme is line with the company’s recent launch of its new property, Eleganz.
Advertisements for the property similarly showcase a 1% per month campaign which promotes its 1% per cent payment plans, post down-payment, for the property.
Danube has been on a roll with branding, not only has it taken over several outdoor media across the UAE, but it has also partnered with several brands to launch branded residences.
Recently, it also announced a collaboration with Fashion TV to launch a new collection of home decor.