By Janira Hernandez, head of client services MEA Ad-Lib.io
As the digital media landscape progresses, we continue to evolve our terminology and have more acronyms to memorise. Keeping up with industry jargon can be tedious, but one term that has gained momentum and is becoming more and more common amongst marketers is DCO, or dynamic creative optimisation. But what is it? And why is everyone talking about it?
Personally, I consider DCO a key pillar in the future of digital marketing.
What is DCO?
Dynamic creative optimisation (DCO) is an ad technology that creates personalised ads based on a user’s real-time data at the moment of ad serving. These ads can often use targeting signals such as dem
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