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Miriam Llano, Founder of Amphora Marketing

Dubai-based Amphora Marketing expands global footprint with launch in Spain

Omnicom Media Tapper

Omnicom Media, Tapper link up to boost campaign performance integrity for clients

$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

Industry Snapshot: Set trends from Saudi Arabia

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

marketing to

Saudi Report 2026: When marketing was built to beautify, not lead

RF Thunder

Ruder Finn group launches RF Thunder in MENA

Praxis Advertising

Praxis Advertising launches a specialised division for high-impact education marketing

Mohammed AlThaher, Regional Vice President - MEA, Sitecore

Sitecore picks Mohammed AlThaher as Regional Vice President for Middle East and Africa

From left, Rana Saab, Business Director, Firas Mghames, CEO, and Amal Alwan, PR Director, FEER McQUEEN

FEER McQUEEN enters the UAE, brings 15 years of ‘uncontained creativity’ from Beirut to Dubai

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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