Appointments Featured Marketing People

posted on Mar. 06, 2025 at 8:20 amMar 6, 2025

Schneider Electric picks Vibha Thusu to lead MarCom for IA e-commerce programme

posted on Mar. 06, 2025 at 8:20 amMar 6, 2025

With more than 20 years of experience in strategic communications, brand management, and global marketing, Thusu will now drive strategic communications and growth initiatives for IA e-commerce.

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Schneider Electric has appointed Vibha Thusu as the Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications.
With more than 20 years of experience in strategic communications, brand management and global marketing, Thusu will now drive strategic communications and growth initiatives for IA e-commerce.

A Schneider Electric veteran of 16 years, Thusu led global marketing, communications and e-commerce for Himel under the Schneider Electric umbrella for the past five years. In this role, she played a key role in shaping brand positioning and market expansion.
Now, in her new capacity, Thusu will oversee internal communications for the IA – Distributio

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Tags:Appointment brand management Corporate Communications digital marketing E-commerce field marketing Global Marketing growth initiatives IA industrial automation retail marketing Schneider Electric strategic communications Vibha Thusu

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.