What are ‘Zoomers’ in the region watching

Continuing to take a closer look at how the COVID-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, our latest research piece (Powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.