Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia is excited to reveal its impressive slate of upcoming movies which are sure to captivate audiences and reignite the cinema industry following months of government-mandated closures and the absence of new content.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies. Throughout its history, cinema has weathered numerous societal storms and, at VOX Cinemas, we are steadfast in our commitment to the cinematic experience and fundamentally confident about the future and resilience of the cinema industry. Movies not only have the power to move people but are a vital part of social life and, now more than ever, guests want the collective, exhilarating and unrivalled experience that watching a movie on the big screen provides. There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”
He added, “The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. 48% of the world’s cinema screens are now re-open, and we look forward to rebuilding our industry blockbuster by blockbuster starting this week. Its been a challenging period for our industry with content being delayed, we have been instead showing classic films and older films. That ends today, with several blockbusters about to light up our screens regionally, giving families a safe and compelling reason to again be mesmerized by the big screen.
Following the recent premiere of Scoob! (currently showing), a computer animated reboot of the beloved Scooby-Do franchise, VOX Cinemas’ upcoming wave of new releases will kick off with Peninsula (August 20), the eagerly awaited sequel to the hit Korean zombie thriller Train to Busan, which will be screened in the IMAX theatre.
View this post on Instagram
Cameron Mitchell, CEO of @majidalfuttaim Cinemas & MAF Leisure & Entertainment said, “The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. 48% of the world’s cinema screens are now re-open, and we look forward to rebuilding our industry blockbuster by blockbuster starting this week.” #Advertising #Blockbusters #CameronMitchell #Cinema #Majid Al Futtaim #Voxcinemas
The following week, one of the most anticipated movies of the year, Christopher Nolan’s Tenet (27 August) will hit the big screen. In a break from tradition, the espionage thriller will launch in overseas territories, including the Middle East, ahead of the US allowing UAE audiences to be amongst the first to see the movie. Nolan wrote and directed the film utilizing a mixture of IMAX and 70mm film to bring the story to the big screen and cinemagoers can look forward to watching it in IMAX format at VOX Cinemas for maximum impact. In advance of the release, VOX Cinemas will also be screening a special 10th anniversary re-release of Christopher Nolan’s critically-acclaimed box office sensation Inception (13-26 August), featuring five minutes of never-before-seen footage from Tenet, which has been shrouded in secrecy.
The September slate features the long-awaited Mulan (September 4), a live-action adaptation of Disney’s classic animated film of the same name and The King’s Man (September 17), the third installment in Matthew Vaughan’s popular period spy franchise.
Wonder Woman 1984 (October 1), a sequel which continues the story its eponymous heroine, is sure to satiate fans of superhero movies while those who appreciate murder mysteries can look forward to Death on the Nile (October 22) in which Kenneth Branagh reprises both his directorial role and that of the iconic detective Poirot in the film adaptation of the Agatha Christie novel.
To ensure that cinemagoers have a safe and comfortable experiences, VOX Cinemas has introduced extensive precautionary measures including disinfecting auditoriums using fogging machines and sanitizing surfaces after every guest interaction. The capacity in auditoriums has also been reduced and seats next to a guest’s selection will be left vacant to allow for physical distancing. These are just some of the health and safety measures that VOX Cinemas has implemented to ensure that guests can sit back and enjoy movies with added comfort and peace of mind. VOX Cinemas’ efforts have also been recognized by the Government of Dubai, who issued the cinema operator with the Dubai Assurance stamp with verifies compliance with public health protocols.
Tickets for Inception and advance tickets for Tenet are currently on sale for VOX Cinemas in Dubai, Abu Dhabi, Al Ain, Ajman, Ras Al Khaimah and Sharjah. For more information on release dates and to book tickets as well as F&B options, check out VOX Cinemas website (voxcinemas.com) or the VOX Cinemas app for iPhone and Android.