New research from YouGov gives insight into why consumers in the UAE and Saudi Arabia boycott brands.
The survey also reveals the reasons that led to a boycott and shows what brands can do to win consumers’ trust again.
Data from the survey shows that 66 percent of UAE and KSA consumers claim they have boycotted a brand, either temporarily or permanently, owing to a scandal. Among the two markets, consumers in KSA were more likely to say this as compared to those in the UAE.
Consumers in these markets are more inclined to practice boycotting when a brand’s stand on political or social issues is against their own view. Almost half of those surveyed fall into this bracket, with the practice more common among KSA consumers than UAE consum
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Tags:SaudiFocus
