The Out-of-Home (OOH) advertising sector has experienced several transformations due to technological advancements. Here are some effects of technology on the OOH sector:
Digitalisation and dynamic content: Traditional static billboards have been increasingly replaced by digital displays. This allows advertisers to change content remotely in real-time, providing more flexibility and enabling dynamic and targeted campaigns.
Data-driven advertising: Technology has enabled the collection and analysis of data, allowing advertisers to target specific demographics and adjust their messaging based on audience behaviour. This data-driven approach helps optimise ad placement and content fo
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