BBC Studios, the commercial arm of the BBC, today launched a new BBC.com.
The new digital website is designed with the aim to make it easier for global audiences outside of the UK to discover and navigate “the best of the BBC’s global journalism and storytelling”, according to the company.
The new BBC.com will feature more coverage in areas such as global news, business, innovation, and sustainability.
The website has also seen a design change to add audience-focused navigation, new editorial franchises and sections, and to bring different BBC content together.
Additionally, new ad tech enhancements maximise measurable audience engagement opportunities for advertisers.
The launch is part of the company’s ongoing aim to build a digital-first global media organisation.
“Today’s launch represents meaningful change in how the BBC engages with consumers and partners across the world. By investing in our digital offering, we’re able to make BBC News more accessible and better serve our global audiences,” said Rebecca Glashow, CEO of Global Distribution, BBC Studios.
“We’re excited to deliver a premium experience that’s in line with the renowned BBC brand, offers a tremendous opportunity for growth, and is a springboard for our continued investment in North America.”
The new website will feature more live video and exclusive interviews and more robust long-form and archival content.
Advertising updates on BBC’s new website
The site also aims to make it easier for brands to connect with the BBC.com audience.
The website will feature new “premium ad units” with a non-disruptive content experience.
The update will also include new editorial and sponsorship opportunities tied to specific programming such as the Earth section.
Advertising and distribution for BBC News outside of the UK is led by BBC Studios, the commercial arm of the BBC.
Available first in North America, the new BBC.com will be rolled out to more regions in early 2024.