TOD, a streaming platform for the Middle East and North Africa (MENA) has entered a strategic partnership with TPAY, a mobile payment platform in the Middle East, Turkey and Africa (META).
The partnership enables TOD to accept subscription payments from consumers via DCB (Direct Carrier Billing), bringing its content within reach of consumers who do not have access to traditional payment methods such as credit and debit cards. Users can now subscribe to sports and entertainment content via their mobile numbers.
The partnership will cover up to 105 million consumers in Egypt and will expand to more countries across MENA.
John-Paul McKerlie, vice president of sales and marketing at
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