WebEngage, the leading full-stack retention operating system, announced its partnerships with retail brands: Titan Co. (UAE), Mr Baker (UAE), and Etmana (Egypt). WebEngage will aim to leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels by organising data, developing analytical-driven customer insights and driving one-on-one personalised engagement.
WebEngage will utilise its CDP-powered marketing automation platforms, personalisation engines, and omnichannel campaign orchestration systems to enable the brands to retain customers and optimise customer experience (CX).
Commenting on the partnerships, Hetarth Patel, VP – MENA and managing director – UAE, WebEngage, said: “WebEngage is glad to be helping Titan Co., Mr Baker, and Etmana simplify retention and scale their businesses to greater heights. With Etmana, we feel like we are playing on home turf, whereas, for legacy brands like Titan Co. and Mr Baker, I believe WebEngage will have a two-fold impact, helping them maintain their foothold in the regional retail space while also assisting them on a path toward digital transformation powered by online and offline data and channels. We are honoured to collaborate with these leading brands and excited to further elevate their market standing.”
Since it entered MENA, WebEngage has received a $20m Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.